Content for all – how to connect with neurodiverse audiences
March 31, 2025 | Inclusion, Neurodivergent, content, design, healthcare comms
Discover essential strategies for crafting inclusive and accessible written content tailored for neurodivergent readers.
Most written content is generally designed and presented for a neurotypical audience. This means that for the 1 in 5 people who are neurodivergent,1 engaging with written content can be a daily challenge.
Accessible and inclusive content is vital in creating equity and embracing diversity. The good news is that there are many ways to support neurodivergent individuals to process information being communicated. In this blog, we will explore three ways to support the development of accessible content for neurodivergent readers.
Key strategies for inclusive content
- Prioritise the style and appearance of written information
The readability of content begins with choosing the right font and layout.Sans serif fonts like Arial, Verdana, and Calibri are most inclusive for a neurodiverse audience. This is because they make letters look less crowded, which can facilitate understanding and speed of reading.
There are other ways to improve the style and appearance of writing too:2,3
- Use colours that consider sensory processing differences
Colour plays a crucial role in how content is perceived and processed by neurodivergent audiences. It is important to avoid sensory-loaded and highly saturated colours such as red and yellow in designs since they may trigger sensory overload in some readers. Greens, blues, muted pastel and neutral tones are better to choose from because they are less stimulating and evoke feelings of peace and tranquillity.4,5
High contrast colours such as white and pure black on printed materials can be dazzling and visually stressful for neurodivergent readers. Instead, a light background with dark grey text can help with readability. The same is true for digital materials, whilst giving the option to switch the interface between light and dark mode or to a specific hue saturation can help enormously.6
- Use visuals and graphics to communicate information
Concise writing that avoids metaphors and figurative language as well as visual aids can significantly enhance attention, comprehension and retention for neurodivergent readers.7,8
Visual elements act as cues and bring structure and sequence to writing. Icons and images placed throughout documents can also help to anchor words to the page and help readers navigate through a written resource more efficiently. Icons and images may also help form memories and improve understanding.2
While traditional content often caters to neurotypical audiences, making small adjustments in font choice, colour use, and visual aids can create a more inclusive experience for neurodivergent readers. For more detailed guidelines on creating accessible content, explore resources from the Neurodiversity Design System, Inclusion & Accessibility Labs, and the British Dyslexia Association.
At Cuttsy+Cuttsy, we are committed to making healthcare communications accessible for everyone. Please get in touch if you’d like to find out more about the work we do.
References
1. The Brain Charity (2022). Accessed: September 2024.
2. British Dyslexia Association (2023). Accessed: September 2024.
3. Dyslexia Support South (2023). Accessed: September 2024.
4. Full Fabric (2024). Accessed: September 2024.
5. Experia (2021). Accessed: September 2024.
6. Neurodiversity Design System (2024). Accessed: September 2024.
7. Fighting Talk Communications (2024). Accessed: September 2024.
8. Bedrock Learning (2022). Accessed: September 2024.
This content was provided by Cuttsy + Cuttsy
Company Details
Latest Content from Cuttsy + Cuttsy
Cuttsy+Cuttsy are named as one of the Best Places to Work
Campaign Magazine have released its 2022 ranking for the best places to work and Cuttsy+Cuttsy have come in right at the top at No.3.
Promoting trust: Cuttsy+Cuttsy become a PIF Tick accredited agency
Cuttsy+Cuttsy join a host of noteworthy healthcare charities and institutions as one of the first healthcare communications agencies to receive the Patient Information Forum’s seal of approval – the PIF...
Listening to heads AND hearts in healthcare
We talk a lot about using emotions in healthcare communications, but not as much about the business intelligence(BI) behind it. Find out why it matters and why we are proud...
Does being an independent agency really matter?
With Cuttsy+Cuttsy ranked as #6 in the Independent Agencies listing from PM Live’s T40 Creative Healthcare Agencies 2021, Mathew Cutts reflects on what being ‘independent’ means to him.
Opening up about patient engagement
Read the third blog of the series looking at key barriers to effective patient engagement in pharma
Committing time to making meaningful connections – top 5 tips
Read the second blog of the series looking at key barriers to effective patient engagement in pharma
Key barriers to effective patient engagement in pharma, and how to fix them: Making engagement processes more patient friendly
In the first of this blog series, Patient Engagement Lead, Philippa Pristerà looks at making engagement processes more patient friendly
Cuttsy+Cuttsy awarded Gold accreditation by Investors in People
Healthcare communications agency, Cuttsy+Cuttsy, has been awarded ‘We invest in People, Gold’ from Investors in People.
Cuttsy+Cuttsy marks its 10th anniversary with the launch of Cuttsy Cares
Healthcare communications agency, Cuttsy+Cuttsy, has announced the launch of Cuttsy Cares, in celebration of its 10th anniversary. The agency's charitable programme will deliver up to £10,000 to help improve the quality...
Caroline Benson and Colin Williams to Chair the PM Society from February 2020
For the first time both industry and agencies will be equally represented as the PM Society appoints a joint chair.