Pharmafile Logo
  • - PMLiVE
  • - PMLiVE
  • Diversity, Equity and Inclusion
  • Communiqué 53 Cover Image

    • Does being an independent agency really matter?

    February 9, 2022 |  

    With Cuttsy+Cuttsy ranked as #6 in the Independent Agencies listing from PM Live’s T40 Creative Healthcare Agencies 2021, Mathew Cutts reflects on what being ‘independent’ means to him.

    Cuttsy+Cuttsy was recently ranked the number 6 Independent Agency in PM Live’s Top 40 Creative Healthcare Agencies listing. It’s great to feature on the list and a huge endorsement for the agency which we are proud to have grown independently over the past 10 years. But the recent listing made us stop and think about what it means to be independent, and whether it really matters to the people we work with on healthcare communication projects. The answer to the question probably depends on who you are, but here’s my take on why it’s always worth considering an independent agency.

    It’s personal

    How often do you go to a pitch from an agency, get wowed, sign them up, only for your project to be handed over to another team to deliver it? At an independent agency this is MUCH less likely to happen — the people you meet at the pitch will be by your side as you work together to navigate every step of your project. Working closely with you, they’ll be able to tailor the programme to your exact business needs and if a project needs some specialist resources, an independent agency is not beholden to a head office dictating that you must use a sister agency (regardless of your best interests).

    Nimble yet decisive

    When you’re looking for a partner agency, it’s worth considering the size of the agency — too small and you may not have access to the skills and resources you require, too large and it may take more time to get your project delivered as materials are held up in time consuming internal processes. A mid-size independent often strikes a good balance, offering agility and responsiveness to project delivery while retaining a proximity to leadership teams (typically the founders) who can make decisions about resources and investment in the business and implement them the same day.

    The bigger picture

    At the beginning of my career, I was told to join a small business early on (to get experience of a broader role) and a bigger one later, as a way of speeding up my career path. While that may be worthy career advice, it also reflects the diversity of experience that working at independent agencies offers. That experience translates into knowledge and wisdom that can be applied to every new project and challenge. The fact that our team is so closely involved with every aspect of their projects, means that between us there is very little that we have not encountered before!

    I am sure there are many other reasons for working with independent agencies and the larger networks. But right now, I am proud to be one of the founders of PM Live’s T40 top independent agencies 2021.

    Mathew

    This content was provided by Cuttsy + Cuttsy

    Company Details

    Cuttsy and Cuttsy Logo

    Cuttsy + Cuttsy

    Email
    Website

     Latest Content from  Cuttsy + Cuttsy 

    Cuttsy+Cuttsy achieves Platinum accreditation from Investors in People

    Cuttsy+Cuttsy is proud to have achieved a Platinum accreditation from Investors in People, placing them among the top 2% of organisations assessed globally.

    Cuttsy+Cuttsy awarded Gold EcoVadis sustainability rating

    Cuttsy+Cuttsy proudly announces their Gold Medal achievement from EcoVadis for 2024, placing them among the top 5% of companies assessed and within the 97th percentile, a testament to their unwavering...

    Age is not just a number when it comes to clinical trials

    In this blog we look at the critical underrepresentation of older adults in clinical trials, emphasising the need for inclusive trial designs and targeted strategies to ensure safe and effective...

    How to boost clinical trial access and make patients health-empowered

    Clinical research is becoming more patient-centric, but there's still more that needs to be done to make clinical trials available to everyone. This could include wider participation.

    Closing the loop: Why clinical trial results matter to participants

    Discover why sharing clinical trial results with participants is crucial for respect, informed health decisions, and fostering strong researcher-participant partnerships.

    Unveiling the truth: A journey into women’s representation in clinical trials

    We explore the historical exclusion of women from clinical trials, its consequences on medical research and treatment efficacy and the ongoing efforts to ensure their representation.

    Clarity in clinical trials

    Discover how transparent, empathetic communication and health literacy principles can empower patients and enhance engagement in clinical trials, transforming participants into active partners in their healthcare journey.

    Caring for patients’ mental health in clinical trials

    We look at why ensuring continuous mental health support for patients in clinical trials is essential to enhance their overall well-being and trial engagement.

    Driving equitable healthcare: The role of DE&I in clinical trials

    Diversity, equity and inclusion (DE&I) is becoming a bigger topic of conversation and meaningful action within clinical trials. And for good reason, too. Find out why we embrace this and...

    Empowering patients through more accessible clinical trial information

    Senior Medical Writer, Scott Palmer explores the challenges and solutions in enhancing patient engagement in clinical trials, from the pivotal role of healthcare professionals, to the importance of user-friendly trial...