Pharmafile Logo

Two Sides of the Same Coin: Patient Engagement vs Patient Involvement

Unpack the difference between patient engagement and patient involvement.

Patient talking to healthcare professional

Anna had always been proactive about her health. When she was diagnosed with Type 2 Diabetes, she dove headfirst into learning everything she could about the condition and how she could help manage it. She went to her appointments, downloaded apps to help her track her blood sugar levels, and joined an online community of other diabetics to share experiences and tips.

When Anna’s doctor told her about a new clinical trial for a potential new diabetes treatment, she listened to the details and took a pamphlet to read more about it at home. After giving it some thought, Anna decided not to take part. She felt confident that she had everything she needed to manage her diabetes on her own.*

Would you class Anna’s approach to her health as patient engagement or patient involvement? Both are important aspects of patient-centred care, but some key differences define them. Let’s take a closer look.

Patient engagement: a personal journey

Patient engagement refers to the many ways patients can play an active role in their health. It ensures that every patient has the knowledge and tools they need to be confidently involved in their care so that it is suited to their individual experiences, preferences, and needs.1

Examples include:

  • Providing patients with clear and concise information about their health, health conditions, and treatment options
  • Healthcare professionals providing clear guidance, listening to patients’ worries, and answering their questions
  • Involving patients in health-related decisions
  • Encouraging patients to use apps or journals to monitor and keep track of their symptoms or interventions

Patient involvement: creating change through community

Patient involvement is a concept covering the ways people can share their views and experiences to shape the healthcare experience for everyone. The research is carried out with or by them, not to, about, or for them.2 Patient involvement reaches beyond personal health to influence policy, guidelines, and practice.

Some examples include patients:

  • Taking part in a patient advisory board
  • Contributing to the creation of new health research
  • Advocating for changes to health-related policies

Two sides of the same coin

Both patient engagement and patient involvement are concepts that rely on activated patients.3 Both approaches aim to empower patients and promote the importance of their experiences and preferences being considered in decision-making.

Nothing about me without me

As the relationship between doctors and their patients has evolved, concepts like patient engagement and shared decision-making, once buzzwords for the ideals of patient-centred care, have become an important reality and part of everyday practice in healthcare systems around the world.4 But there’s still room for improvement.

Patient advocacy groups are now pushing for more patient involvement. Patient engagement models are encouraging patients to guide their healthcare journey.  Now, there is a call for the collective voice of patients and caregivers to be heard and used to shape the healthcare experience for everyone.5

Changing the story

The possible benefits of encouraging patients to be actively involved in healthcare can’t be underestimated. We already know that when patients are actively involved, it can lead to the greatest benefit of all — better health outcomes.4,6

Patient-centred care cannot exist without patients being involved in conversations about their health, participating in their own healthcare decisions, and shaping the research and policy that informs those decisions.

How can we ever understand patients’ treatment priorities, what information they feel is missing from their materials, and what side effects they find the most difficult to manage if we don’t ask them?

This new perspective can reframe healthcare for everyone involved. It creates an environment where the question is no longer ‘What is the matter?’ but rather, ‘What matters to you?’

Had Anna been asked this question, do you think she would have felt differently about taking part in a clinical trial?

If you’d like to read more about this topic, take a look at our report: Integrating ‘patient-first’ into medicine development

*Anna is a fictional character whose story was created for this blog post.

References

  1. Marzban S, et al. J Patient Exp 2022;16(9):23743735221125439
  2. Patient and public involvement, engagement and participation definitions. Available here. Last accessed: August 2024
  3. Integrating ‘patient first’ into medicine development. Available here. Last accessed: August 2024
  4. Vahdat S, et al. Iran Red Crescent Med J 2014;16(1):e12454.
  5. Sacristán, JA., et al. Patient Preference and Adherence 2016;10:631–640 Krist AH, et al. Stud Health Technol Inform 2017;240:284–302

This content was provided by Cuttsy + Cuttsy

Company Details

 Latest Content from  Cuttsy + Cuttsy 

A month of insights: Key takeaways from May’s conferences

Explore key insights from some of May’s top healthcare conferences, covering patient engagement, health equity, co-creation, and tech innovation shaping clinical trials.

Cuttsy+Cuttsy and ISPEP highlight key patient insights in new clinical trials report

Explore how Cuttsy+Cuttsy and ISPEP are spotlighting patient engagement in clinical trials through a new global report.

Motivations that matter: Understanding clinical trial participation to create better research

Understanding why people join clinical trials is essential to improving recruitment and designing better research. Explores the diverse motivations driving participation — from altruism and hope for better health to...

Cuttsy+Cuttsy welcomes new team members and celebrates a familiar face returning

Cuttsy+Cuttsy proudly announces the expansion of its team with the addition of three new hires—Michelle, Jay, and Emily—and the welcome return of former team member Sally as Account Director.

AI and away we go: key insights from Reuters Pharma 2025

AI is revolutionising the pharmaceutical industry, as highlighted at Reuters Pharma 2025, with transformative applications across marketing, drug discovery, and patient engagement, despite challenges in adoption, regulation, and data trust.

Exciting updates from our content and strategy team

Cuttsy+Cuttsy celebrates new beginnings with the appointment of Oli Bailey as Strategy Director and recognises team excellence through several well-deserved promotions.

How is generative AI transforming clinical trials?

Discover how generative AI is revolutionising clinical trials, from enhancing patient recruitment to improving data analysis.

Content for all – how to connect with neurodiverse audiences

Discover essential strategies for crafting inclusive and accessible written content tailored for neurodivergent readers.

Cuttsy+Cuttsy launches ccura: AI powered, always human

Cuttsy+Cuttsy introduces ccura, an AI-powered healthcare communications platform that blends technology with human expertise to enhance collaboration, streamline workflows, and deliver patient-focused, high-quality solutions with security and compliance at its...

Two Sides of the Same Coin: Patient Engagement vs Patient Involvement

Unpack the difference between patient engagement and patient involvement.