February 10, 2025 | Patient involvement, clinical trials, patient engagement
Unpack the difference between patient engagement and patient involvement.

Anna had always been proactive about her health. When she was diagnosed with Type 2 Diabetes, she dove headfirst into learning everything she could about the condition and how she could help manage it. She went to her appointments, downloaded apps to help her track her blood sugar levels, and joined an online community of other diabetics to share experiences and tips.
When Anna’s doctor told her about a new clinical trial for a potential new diabetes treatment, she listened to the details and took a pamphlet to read more about it at home. After giving it some thought, Anna decided not to take part. She felt confident that she had everything she needed to manage her diabetes on her own.*
Would you class Anna’s approach to her health as patient engagement or patient involvement? Both are important aspects of patient-centred care, but some key differences define them. Let’s take a closer look.
Patient engagement refers to the many ways patients can play an active role in their health. It ensures that every patient has the knowledge and tools they need to be confidently involved in their care so that it is suited to their individual experiences, preferences, and needs.1
Examples include:
Patient involvement is a concept covering the ways people can share their views and experiences to shape the healthcare experience for everyone. The research is carried out with or by them, not to, about, or for them.2 Patient involvement reaches beyond personal health to influence policy, guidelines, and practice.
Some examples include patients:
Both patient engagement and patient involvement are concepts that rely on activated patients.3 Both approaches aim to empower patients and promote the importance of their experiences and preferences being considered in decision-making.
As the relationship between doctors and their patients has evolved, concepts like patient engagement and shared decision-making, once buzzwords for the ideals of patient-centred care, have become an important reality and part of everyday practice in healthcare systems around the world.4 But there’s still room for improvement.
Patient advocacy groups are now pushing for more patient involvement. Patient engagement models are encouraging patients to guide their healthcare journey. Now, there is a call for the collective voice of patients and caregivers to be heard and used to shape the healthcare experience for everyone.5
The possible benefits of encouraging patients to be actively involved in healthcare can’t be underestimated. We already know that when patients are actively involved, it can lead to the greatest benefit of all — better health outcomes.4,6
Patient-centred care cannot exist without patients being involved in conversations about their health, participating in their own healthcare decisions, and shaping the research and policy that informs those decisions.
How can we ever understand patients’ treatment priorities, what information they feel is missing from their materials, and what side effects they find the most difficult to manage if we don’t ask them?
This new perspective can reframe healthcare for everyone involved. It creates an environment where the question is no longer ‘What is the matter?’ but rather, ‘What matters to you?’
Had Anna been asked this question, do you think she would have felt differently about taking part in a clinical trial?
If you’d like to read more about this topic, take a look at our report: Integrating ‘patient-first’ into medicine development
*Anna is a fictional character whose story was created for this blog post.
References
This content was provided by Cuttsy + Cuttsy