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Fox&Cat

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07753 920 105

We cut through the noise to deliver health communications that are clear, strategic and effective – helping our clients navigate complexity with confidence and impact.

Like the fox and the cat, we combine strategic intelligence with agility in action. This balance defines how we work: clever in our thinking, decisive in our delivery, and always focused on outcomes that drive healthier lives.

Our approach is built to integrate seamlessly with your structure, culture and resources. Led by senior experts and supported by a curated network of 70 specialists, we scale up or down depending on your needs, without the cost or bureaucracy of a traditional agency setup. That means more budget for delivery, less on overheads, and faster, more flexible mobilisation in-market.

At the heart of how we operate is ADAPT™ – our proprietary, impact-first planning framework. Co-created with clients and procurement leads, ADAPT™ brings structure and clarity to every stage of your programme. It ensures we align on purpose, design strategically, deliver efficiently, measure continuously and evolve in real time – transforming communications from reactive activity into measurable, sustained impact.

Across awareness, advocacy, crisis, corporate and digital communications, our work is designed to make a difference where it counts. With 95–97% client satisfaction year-on-year and 12 industry awards in three years, we’re proof that clarity and connection outperform noise and complexity, every time.

Hampshire, United Kingdom

Fox&Cat is a multi-award winning agency receiving 14 awards and accolades within three years of trading, for its lean operating model, pro bono and client work. Award wins include:

SME – Best Healthcare Communications Agency of the Year 2025

E2 Media – Award of Excellence 2025

Communique – four times finalist 2024; including small agency of the year

PR Week – New Consultancy of the Year 2023/24

PR Week – Agency to Watch in 2024

SME – Best Healthcare Communications Agency of the Year 2024

PM Society – Internal Communications Campaign of the Year (Silver)

PM Society – Meetings & Events (Bronze)

The Drum – Health & Wellbeing (Highly Commended)

UK Digital PR Awards – Low Budget Campaign of the Year 2023/24

UK Agency Awards – Best CSR Campaign of the Year 2023/24

- PMLiVE

PRCA

CIPR

HCA

PM Society 

Full integrated healthcare communications

Select a skill you need, or use our full suite of services

Planning

  • Insights & strategy
  • Research (qual and quant)
  • Creative campaign creation

Delivery

  • Awareness Campaigns
  • Patient Advocacy & Activation
  • Issues & Crisis Management
  • Employee Engagement
  • Product & Brand Communications
  • Corporate Communications
  • Media Relations
  • Digital Solutions

Therapy areas of expertise

  • Congenital disorders
  • Rare diseases
  • Asthma
  • Childhood immunology
  • Oncology & paediatric cancers
  • Skin care
  • Respiratory
  • Medical devices
  • Neurology
  • Eye health
  • Ophthalmology
  • Cardiology
  • Diabetes
  • Auto-immune disorders
  • Haemophilia
  • Sleep
  • Functional foods
  • Orthodontics
  • Anxiety
  • Heart failure
  • Wound care
  • Osteoporosis
  • Inflammation
  • Vision & hearing
  • Paid management
  • Arthritis
  • Infections diseases
  • Stoma
  • Dementia & Alzheimer’s
  • Parkinson’s disease

Read more about our services here.

From Burnout to Balance: New Campaign Focuses on the ‘Matters’ that are Really Affecting Our ‘Minds’ in Health Communications

Launched on World Mental Health Day, Minds on Matters aims to highlight mental wellbeing challenges while showcasing practical solutions and positive change

The Cat’s Out of the Bag… Kim Walker, ex-GCI Health, Joins Fox&Cat as Partner and Managing Director

Fox&Cat appoints Kim Walker as Partner and Managing Director, bringing leadership strength and operational focus to the agency. Her arrival enhances Fox&Cat’s ADAPT™ methodology and consultancy model, reinforcing its commitment...

Fox&Cat Relaunches With An Industry-First Efficiency & Effectiveness Planning Framework, ADAPTTM

F&C network team picture, March 2024 Fox&Cat relaunches today with its new people-first, senior consultant operating model and bespoke planning framework, ADAPTTM. The agency’s lean model...

A new campaign to welcome and celebrate neurodiversity across the UK healthcare communications industry

THINKING DIFFERENT This Neurodiversity Celebration Week (18 to 22 March) the Healthcare Communications Association (HCA), Fox&Cat, and The ADHD Foundation have joined forces to launch a new campaign to help...

Multi-award-winning healthcare communications agency fox&cat scoops PR Week’s New Consultancy of the Year 2023

Recognised for its focus on wellbeing and its unique, lean and agile agency model, integrated healthcare communications agency, fox&cat has won ‘New Consultancy of the Year’ at PR Week’s 2023...

New campaign to help guide conversations around the menopause at work for those working in health communications

This World Menopause Day, fox&cat, the Healthcare Communications Association (HCA) and The Menopause Charity have launched a joint campaign to help guide important conversations around the menopause at work for...

So, you can deliver excellent outcomes & meaningful impact at low cost

Under the tree: an example of behaviour-change in mental health by fox&cat.

Mental health in PR: New industry-wide CPD-accredited training programme launches to help manage work-related pressure and stress

Fox&cat, CIPR, PRCA and HCA launch Under the tree: a free training programme designed to equip agency, in-house and independent communications practitioners with the skills they need to manage work-related...

Fox&Cat Now Helps All Communications Teams To Thrive Under Pressure

Specialist communications agency fox&cat relaunches today with a refined proposition: to help all communications teams thrive under pressure.  So, whether pressure is being felt in an in-house team, an agency, or...

Next Generation Consultancy Launches To Help Creative Agency Teams Manage The Pressures Of Agency Life

A new ‘mould-breaking’ virtual support agency, fox&cat emerges today with a clear mission – to help creative agency teams manage the growing and evolving pressures of agency life. Initial roll-out...

ALL PRESS RELEASES

Addressing the Mental Health Strain in Communications

As stress and burnout rise across UK communications, Fox&Cat’s Under the Tree sessions—now evolved into Minds on Matters—show how structured, skills-based support can reduce pressure and rebuild healthier working habits.

Putting the Best Minds on the Hardest Matters

Mental wellbeing is a defining challenge in health communications. High workloads, constant connectivity and leadership gaps are driving widespread burnout, with serious impacts on creativity, productivity and retention. Minds on...

Why Health Comms Teams Can’t Afford to Skip the Mid-Year Review

New McKinsey and Gartner data show that organisations who regularly reset strategy can outperform peers by up to 60%. In fast-moving health communications, the mid-year review is a crucial but...

Why Generic Pharma Companies Need a Comms Partner That Thinks & Works Like They Do

Generics account for 81% of U.K. primary care prescriptions but just 28% of NHS medicines spending, delivering significant value under growing financial pressures. However, persistent pricing challenges and supply chain...

Beyond The Hype: What AI Really Means For Health Communications

While AI is reshaping frontline healthcare at pace—spotting cancers, triaging patients, and summarising records—its uptake in health communications remains tentative. Agencies are experimenting behind the scenes, but real integration is...

From Noise to Impact: Why Simplicity Is The Health Communicator’s Most Powerful Tool

Clear health communication has never been more critical, as shown by the 2025 surge in ADHD self-diagnoses in the UK, driven by misleading social media content. In a noisy, fast-paced...

How brands can rise to meet consumers’ high self-care expectations

With ‘The Great Deceleration’ – a move towards slow living, and a focus on improving mental wellbeing being two predicted trends this year, does this open the door to a...

The speed of science and the pace of comms

Pharma red tape slows comms but there is a solution, Paul Hutchings, founder of fox&cat, writes.

Humancomms for humancare?

Paul Hutchings, founder of fox&cat, writes on the role of humour in healthcare comms: PharmaComms 2023

#Wellbeing Week: Let’s tackle pressure

Hear from Paul Hutchings, founder of foxandcat.online, with tips and advice to help your comms team thrive under pressure

ALL WHITE PAPERS

A holistic approach to managing pressure in MedComms

ALL VIDEOS AND PODCASTS

Success is most powerful when it’s shared

We believe that true growth goes beyond profits – it empowers us to reinvest in our team, support pro bono initiatives, and create meaningful impact alongside a profitable business.

Our pro bono work focuses on the issues that matter most to health and wellbeing – areas where communications can create real, lasting change.

Minds on Matters
Mental health shapes how we live and work, yet too often goes unspoken. Minds on Matters is our commitment to improving mental wellbeing across the communications industry — not by focusing on the negatives, but by sharing the positive examples of what’s working. Through four sessions run in partnership with the HCA, we are showcasing real-time challenges and stories of progress, helping teams talk openly, reduce stigma and build practical ways to support healthier people and workplaces.

Under the Tree
Between 2023 and 2025, we helped almost 6,000 communications professionals better manage stress and pressure across the industry. After taking part, 90% said they felt more empowered to cope. This campaign won 6 awards in our industry for its innovation, courage and impact.

Thinking Different
Almost 20% of people in communications are neurodivergent — and they experience higher levels of stress than average. We created a campaign to shift the narrative, ensuring neurodiversity is both celebrated and supported in the workplace, reducing stress and building stronger, more inclusive teams.

Me & My MenoPAUSE
A lack of open communication between employers and those experiencing menopause creates unnecessary anxiety. Working with the HCA, we helped drive a national conversation that encouraged better dialogue and understanding — generating more than 3,500 engagements in just six months.

Creating Healthy Communities
Healthy individuals thrive in healthy communities. Partnering with Lions, we’ve supported the creation of new member networks across the South of England — helping more people play an active role in building stronger, healthier local communities.

 

Kim Walker

Kim Walker
Partner & Managing Director
kim@foxandcat.co.uk
n/a
Linkedin Profile

Paul Hutchings

Paul Hutchings
Founder
paul@foxandcat.co.uk
07753920105
Linkedin Profile

We currently work in oncology, smoking cessation, plant medicine and mental wellbeing.

We are experts at supporting product, service and therapy area propositions across all key healthcare sectors – in the UK and beyond. We work for:

Pharma & Life Sciences

Biotech

Tech & Devices

Charities & NGOs

NHS & Government

Healthcare Professional Groups

Consumer Brands

Fitness & Wellbeing

“Fox&Cat’s understanding in oncology and dedication to delivering excellent results have made them a valued communications partners at a key point in our journey.”

Paul, Corporate Affairs Head (Oncology), AstraZeneca UK 

 

“Fox&Cat’s collaborative approach exceeded our expectations. The team’s fast and flexible model helped us deliver excellent work at speed and was the foundation of our successful partnership.”

Emma, Communications Manager, AstraZeneca UK 

 

“I can’t thank Fox&Cat enough for their support on our product launch. They are a great fit for our team; understanding of our needs and the ways we work meaning they deliver excellent results under extreme pressure.”

Michael Ho, Franchise Manager, Consilient Health 

 

“Fox&Cat are experts in their field who understand exactly what we need. They are responsive, ambitious and always deliver on time.”

Amanda, UK Country Manager, Consilient Health  

 

“Fox&Cat truly understood what we were trying to achieve; creating a professional product that will help us to generate the right sort of attention moving forward.”

Terry, Product Co-ordinator, Lions 

 

 

 

 

Company Details

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 Latest Content from  Fox&Cat 

Employee wellbeing in creative agencies: three tips to get you started

Paul Hutchings, founder of fox&cat, and new friend, Welfy, a workplace wellbeing training firm, discuss the importance of collaboration

Managing unhelpful pressure in your creative agency: the human approach

Paul Hutchings, founder of fox&cat, answers the questions: what does it mean to be human in 2021? Are we putting ourselves under too much pressure?

Happiness and wellbeing: you can have both, but they’re not the same thing

"Wellbeing needs to remain central to leadersip", writes Paul Hutchings, founder of fox&cat. In this article Paul and his network explain the difference between wellbeing and happiness. And how problems...

How nature can help you manage the pressures of agency life

Paul Hutchings, founder of fox&cat, outlines how nature can help you can boost staff wellbeing in your agency this Mental Health Awareness Week

Leaders leading leaders: objectivity and respecting the micro-leader

Passionate leaders go far. But clip their wings, fail to recognise their skills or respect their passions, and you’re set for uproar. Especially with Gen Z now established in the...

Oh no… not more training

Paul Hutchings, founder of fox&cat, discusses ways to help your team manage pressure in a more human, pressure-centric and engaging way

Want to give perfect client service? Tough luck, you’re human

In this article an ex-client of mine, Liz Skrbkova, and I explore the (unhelpful) pressures of trying to perfect the client-agency relationship

Feeling the pressure?

Pressure affects us all differently. But one thing is certain... left unresolved, pressure will have a lasting negative effect on the culture of your agency

Next Generation Consultancy Launches To Help Creative Agency Teams Manage The Pressures Of Agency Life

A new ‘mould-breaking’ virtual support agency, fox&cat emerges today with a clear mission – to help creative agency teams manage the growing and evolving pressures of agency life. Initial roll-out...