Gower Publishing Limited
Gower is recognised as one of the world’s leading publishers of specialist business and management books and resources. Our publishing programme covers many of the main business processes and functions and we are continuously developing new titles.
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Springer Nature
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Latest Content from PMHub
Article: The Patient Abroad
White Papers and Resources | April 2, 2015 | Inizio
Published in Medical Marketing & Media March 2015
A guide to measuring and tracking brand KPIs
White Papers and Resources | April 2, 2015 | Inizio
Dr Allison Fleetwood, Director of Therapy Watch, alongside Associate Director Jennifer Redfearn, recently delivered a workshop on measuring and tracking brand KPIs as part of the BHBIA training programme (www.bhbia.org.uk).
Electronic medical records and doctor/patient communication
White Papers and Resources | April 2, 2015 | Inizio
View from the US: When I talk to family members or friends who are physicians these days, I hear a lot of complaints.
Statistics and bikinis – 2 men united
White Papers and Resources | April 2, 2015 | Inizio
I want to write today about 2 men that between them have reminded me of a fine line that we have to tread every time we analyse a dataset...
Eliminating Stigma: A consideration of the role the pharmaceutical industry can play
White Papers and Resources | April 2, 2015 | Inizio
My recent article in Medical Marketing & Media explored the importance of vaccine perceptions in a self-pay market and touched upon the issue of stigma, with the recognition that some diseases or...
Fighting talk
White Papers and Resources | April 2, 2015 | Inizio
One thing that grasps my interest is how society has adopted military style language when talking about cancer
Is MINT the next BRIC?
White Papers and Resources | April 2, 2015 | Inizio
In 2001, British economist Jim O’Neill coined the now ubiquitous acronym ‘BRIC’, to stand for the four emerging economies of Brazil, Russia, India and China, which he suggested were all...
The healthcare market research themes for 2014
White Papers and Resources | April 2, 2015 | Inizio
As we shake off our winter coats and prepare for what will hopefully be a long, hot summer, the 2014 themes for healthcare and market research are emerging.
Big Data—a new player in the Healthcare Industry
White Papers and Resources | April 2, 2015 | Inizio
Big Data is an exciting by-product of the information technology revolution and offers new ways of understanding customers.
Blog: Affordable Care Act
White Papers and Resources | April 1, 2015 | Inizio
What does the future hold for the US pharma industry?