Gower Publishing Limited
Gower is recognised as one of the world’s leading publishers of specialist business and management books and resources. Our publishing programme covers many of the main business processes and functions and we are continuously developing new titles.
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Latest Content from PMHub
Webinar: Demand calibration: What’s inside the black box?
White Papers and Resources | March 27, 2015 | Inizio
The process of demand calibration of preference share (down-weighting) is often a proprietary "black box" technique, which can mean that the client is unsure how the calibrated figure has been...
Free Thinking: Behavioural economics
White Papers and Resources | March 27, 2015 | Inizio
Our Free Thinking white paper asks, does behavioural economic theory have a role to play in pharmaceutical market research?
Article: The Colombia Conundrum
White Papers and Resources | March 27, 2015 | Inizio
Published in eye for pharma 30 January by Marc Yates
Ageing in China: The Implications for Healthcare
White Papers and Resources | March 27, 2015 | Inizio
Published in eye for pharma 12 December by Marc Yates
5 years on from the Brazilian Generics Drugs Act, is there still an opportunity for branded originator drugs?
White Papers and Resources | March 27, 2015 | Inizio
Published in Eye for Pharma 10 November by Marc Yates
Webinar: The storytelling method that works for e-detailing
White Papers and Resources | March 26, 2015 | Anthill Agency
If you can involve healthcare professionals in a story, they will be more open to your arguments.
Understanding the ‘adoption ladder’ in closed loop marketing
White Papers and Resources | March 20, 2015 | Anthill Agency
Did you know that the very barriers to your product can be turned around to drive its success? Learn the judo strategy that is at the heart of great e-detailing.
Evolution of the wearable tech revolution
White Papers and Resources | March 17, 2015 | Blue Latitude Health
Stuart Goodman delves into the world of wearables, further analysing what role they play in pharma’s future.
Not all data is created equal
White Papers and Resources | March 17, 2015 | Blue Latitude Health
Aurélie Pols from Mind Your Privacy has written this guest blog post on data privacy and security, and specifically the risks of HIPAA or PII non-compliance, in both the USA...
Webinar on-demand: The e-detailing wow factor in 2015
White Papers and Resources | March 13, 2015 | Anthill Agency
E-detailing and closed loop marketing is too often seen as a technical issue rather than a creative one. Yet to get the most from the technology you need to have...