February 16, 2026 |
How can pharma teams scale AI safely across channels? In this session, Ed Hart and Nicolas Barcza explore why strong Design Systems are the foundation for making AI operational, compliant and scalable.

AI is high on the agenda for pharma teams, but adding it into complex, highly regulated environments isn’t straightforward. In this session from the NEXT CX & AI Conference, Ed Hart, Head of Design at Graphite Digital, and independent pharma CX expert Nicolas Barcza explore why scaling AI successfully depends less on the technology itself and more on the Design System that governs it.
They unpack how structured, machine-readable Design Systems can embed brand, compliance and market logic directly into digital workflows — allowing AI to accelerate asset creation, reduce review cycles and support consistent omnichannel delivery. The result isn’t just operational efficiency, but safer, more scalable digital experiences for HCPs and patients.
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