Pharmafile Logo

Media Means Business

Creating meaningful media experiences in pharma

Creating meaningful media experiences is now, more than ever, necessary for pharma.

How do we understand healthcare professionals (HCPs) media habits and behaviours? How trusted are brands and media outlets? How do they create engagement and loyalty? How influential are certain media brands in changing perceptions or driving prescription? In other words, what does Meaningful Media look like – media that’s valuable, engaging and effective?

We explore these topics and more in the whitepaper Media Means Business. Combining theory with practice by sharing some of the best pharma digital campaigns, with measurable results.

This content was provided by Havas Lynx

Documents for download:

Company Details

 Latest Content from  Havas Lynx 

Havas Lynx Group lifts a silver Cannes Lion with landmark HIV campaign

Communicating a landmark moment for the HIV community has helped a leading healthcare communications agency secure another award at the famous Cannes Lions International Festival of Creativity.

Patient Centricity On Trial

Today, 40 million patients are needed for over 300,00 clinical trials, worldwide. This year’s white paper explores how bringing the patient experience front and centre in clinical trials could revolutionise...

19 Patient Centricity on Trial

Clinical trials are broken and only patients can help us fix them. If we let them.

04 A Healthy Ambience

Creating a Lifeline to the New Digital User

03 Health Services

How Pharma Companies Can Survive the Patent Cliff Through Digital Innovation

Havas Lynx shines a spotlight on carers

Manchester based healthcare communications agency, Havas lynx, has launched its annual white paper campaign, which this year promotes the vital need to support the growing number of carers in our...