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IGNIFI

For the past three decades, IGNIFI has collaborated with top-tier healthcare and pharmaceutical companies specialising in the promotion of therapeutic medicines and nutrition for people and animals. Through delving deep into the realm of life sciences we have honed our expertise, gained valuable experience, and cultivated innovative insights.

During that time, we have helped launch, rejuvenate and sustain hundreds of healthcare brands. Whether creating a disruptive campaign for a life-enhancing blockbuster or bolstering a well-established lifesaver, IGNIFI uses its deep-rooted healthcare experience, marketing prowess, scientific understanding and audience appreciation to help partners achieve our common goal of improving health and wellbeing for people and animals.

Based in the North East of England, our 30-strong team work with both local and international clients. Our team are a harmonious mix of creative thinkers, strategic marketeers, life scientists, designers, developers, writers and project managers.

We’ve got a friendly, can-do approach underpinned by grit, dedication and a willingness to go the extra mile.

We are also a Veeva Full Service Content Partner with staff accredited in business and technical certification for all key Veeva apps (CLM, Engage, PromoMats and Approved Email).

IGNIFI LTD, 43 WEST SUNNISIDE, Sunderland, Tyne and Wear, SR1 1BA, United Kingdom

2024

Winner – Digital Innovation Award – Veterinary Marketing Association Awards

2023

Highly Commended – Digital Innovation Award – Veterinary Marketing Association Awards

Highly Commended Veterinary Advertising Award  – Veterinary Marketing Association Awards

Highly Commended – Point of Saled Award – Veterinary Marketing Association Awards

Highly Commended – Integrated Digital Award – Veterinary Marketing Association Awards

Finalist – Digital Agency of the Year – PM Society Digital Awards

Finalist – Brand promotion – PM Society Digital Awards

Finalist – Evolving campaigns for success – PM Society Digital Awards

2022

Winner – Veterinary/ Animal Health Media Advertising Award– Veterinary Marketing Association Awards

Winner – Advertising Campaign Award – Veterinary Marketing Association Awards

Winner – Direct Mail Award – Veterinary Marketing Association Awards

Winner – Detail Aid Award – Veterinary Marketing Association Awards

Winner – Veterinary Readership 2021 Award – Veterinary Marketing Association Awards

Highly Commended – Veterinary/ Animal Health Media Advertising Award – Veterinary Marketing Association Awards

 

  • IGNIFI is a corporate member of the Pharmaceutical Marketing Society
  • We have members of staff who are FCIM and MCIM active members of the Chartered Institute of Marketing
  • IGNIFI is a Veeva Full Service Content Partner with staff certified in all key Veeva apps
  • We are also a member of Medlink, Bionow and the Veterinary Marketing Association

  • rare disease
  • oncology
  • respiratory
  • gastroenterology
  • rheumatology
  • cardiovascular disease
  • diabetes
  • ophthalmology
  • women’s health
  • nutrition
  • allergy
  • infectious diseases
  • wound care
  • medical devices
  • biological repair
  • animal health

 

IGNIFI ANNOUNCES NEW LEADERSHIP TEAM FOR NEXT PHASE OF GROWTH

Creative healthcare marketing agency IGNIFI has announced its new senior leadership team, which includes the appointment of a new Managing Director for 2023 to lead the business into its next...

FINDING OPPORTUNITIES IN YOUR DIGITAL MARKETING STRATEGY

Digital marketing serves as a critical component within a successful omnichannel strategy, guaranteeing seamless experiences for healthcare professionals and patients across various online platforms. It plays a pivotal role in...

PLANNING SOCIAL MEDIA CAMPAIGNS – THE HEALTHCARE MARKETER’S GUIDE

Social media channels are now a key part of how brands and audiences connect and communicate. Audiences are no longer passive recipients to brand messaging; two-way communication is an expectation...

PUTTING RARE DISEASE UNDER THE MICROSCOPE: WHY A DEEPER UNDERSTANDING OF GENETICS COUNTS

Our genetic makeup has a significant role in health and disease. In this blog, we will explore how well we understand the genetic components of rare disease, and what is...

HOW TO TRANSFORM YOUR HEALTHCARE BRAND MARKETING FROM MULTI-CHANNEL TO OMNICHANNEL

In a previous blog, we outlined the role of omnichannel in healthcare and the importance of personalised communications with the suggestion of using modular content to support an omnichannel approach.  No...

Going beyond the buzzword: omnichannel and healthcare marketing

The concept of omnichannel often gets confused with multichannel, with many pharma companies believing they are operating omnichannel when in fact it is a multichannel approach. In our latest blog,...

The ever-shifting landscape of health wearables

Back in 2018, we published a whitepaper discussing the growing trend of wearables in healthcare, along with the impact that this could potentially have on both patients and the healthcare...

Diabetes management – should there be a ‘one-size fit all’ approach?

For Diabetes Awareness Week 2022, we discussed diabetes as a chronic condition, and the increasing importance of home-based disease management.

How whole genome sequencing is revolutionising the rare disease patient experience

In this white paper, we discuss how whole genome sequencing (WGS) projects and the data sets they produce are paving the way for developments in research, diagnosis, and early interventions...

Food Allergy – Is avoidance the only option?

Following on from Allergy Awareness Week 2022, we’re continuing the discussion about food allergies and the experiences of those who live with them. In this blog, we discuss the current...

How marketers are balancing the changing trends in women’s health

We’ve reached a turning point in the way we view and provide healthcare to women. In the midst of discontent with the way that women are treated in healthcare and...

VIDEO: Distanced today, closer tomorrow.

The past few months have seen our industry change significantly. While this has brought about new and unexpected challenges for both our team and our clients, we’re committed to adapting...

VIDEO: Get a game changer

Discover why the right agency relationship could be an unexpected game changer in your brand’s story.Contact us today:dave.watson@ignifi.co.uk Tel: +44 (0)191 423 8000

VIDEO: Discover the power of IF

IF you could rely on high-quality creative advertising and marketing services, delivered on-time, on-budget and hassle-free, would that make a difference to your performance? IGNIFI can help.

Sarah Thompson

Sarah Thompson
Group Account Director
+44 (0) 191 423 8000

John Horn

John Horn
Managing Director
+44 (0) 191 423 8000

  • Allergan
  • Biogen
  • Boehringer Ingelheim
  • CSL Behring
  • CSL Vifor
  • Danone Nutricia
  • Ferring Pharmaceuticals
  • GW Pharmaceuticals
  • Ipsen
  • Kyowa Kirin
  • Sobi
  • Theramex
  • Urgo
  • Veriton Pharma

“I’ve just reviewed our new website and it looks incredible! The clarity of the messaging is superb in terms of explaining a complex subject. This really sets a bar for rare disease communications. Well done all- really impressive.”
EMEA MARKETING DIRECTOR
Global Pharmaceutical Company

“I wanted to say a huge THANK YOU for all your hard work and support- it is really appreciated, we managed to launch all materials copy-cleared for a successful launch, including the DSA, leave piece, banner stand, box stands, deployment book, RMP materials mailer, Patient pad, Dear Dr letter, SPC cover, training slides, SPC validation, RMP materials to the MHRA, the Letter to the DoH, and the API, which is fantastic work, along with the task I always fear the most of putting the DSA into Veeva!”
BRAND MANAGER
Global Pharmaceutical Company

“I cannot tell you how much easier your team makes my life on a daily basis whilst being a joy to work with. Their flexibility, professional approach and speed of delivering high quality work is something I honestly do not see in any other agency. Not only that, but their willingness to work with other agencies to contribute to overall success is incredible. Awesome to work with you!”
CONSUMER HEALTH BRAND MANAGER
Global Nutrition Company

“Of all the marketing campaigns I’ve worked on, this has been the smoothest run. Exceptionally well received, approved across the board and the sales force are behind it all the way. I’m delighted you’re on my team.”
BRAND MANAGER
Global Top 20 Pharma Company

“Thanks for your scrupulous eye for detail and for being so proactive, organised and dedicated. Working with you is a delight. If only all agencies instilled me with the same confidence and peace of mind as you do.”
CHANNEL STRATEGY MANAGER
Infant Nutrition

“Excellent work- THANK YOU! It’s accolade itself to get such positive comments from our global science director as she really only ever hands out compliments to those truly deserving it. Please do share with your team as this has been a great effort by you all.”
GLOBAL TRAINING LEAD
Biopharmaceutical Company

Company Details

 Latest Content from  IGNIFI 

How marketers are balancing the changing trends in women’s health

We’ve reached a turning point in the way we view and provide healthcare to women. In the midst of discontent with the way that women are treated in healthcare and...

Improving healthcare for rare disease patients

Following on from Rare Disease Day 2022, we decided to take a deeper look into the patient journey of those living with a rare health condition. In this blog, we...

Could femtech be the answer to the gender health gap?

Here, we discuss the phenomenon of femtech, an industry that puts women’s experiences of lifestyle and health front and centre. We highlight some of the major players in the industry,...

WHITE PAPER: Gender inequality—how COVID-19 impacted women

In this edition of MAGNIFI, we take a closer look into global gender inequality and how the pandemic has disproportionately impacted women. We ask—what can be done to level-up women...

Is COVID-19 yet another barrier to contraceptive access?

In this blog, we’re revisiting the concerns raised in our 2020 MAGNIFI around women’s access to contraceptives in the UK and beyond alongside the influence of the COVID-19 pandemic.

WHITE PAPER: From bench to bedside in one year – how the race for a COVID-19 vaccine will change the future of drug development

In this edition of MAGNIFI, we discuss the factors behind this acceleration in development of the COVID-19 vaccines and what this might mean for the future of pharma

5 ways that lockdowns and restrictions could be affecting our allergies

Over this last year, lockdowns and restrictions have led to changes in the day-to-day environments for people across the world. For Allergy Awareness week, we wanted to explore some of...

WHITE PAPER: Why do men die younger?

It’s a commonly accepted fact that women outlive men. Wherever you live, there’s a good chance that men will die on average eight years earlier than women. Is this an...

WHITE PAPER: What’s missing in women’s health?

In July of last year, amidst stories in the press around HRT and contraception shortages, endometriosis going undiagnosed and unsafe medical devices being offered to women, we wrote an edition...

10 Top Tips to Optimise Your Virtual Conference

A virtual conference is a live digital event, built around an agenda to replicate an in-person event. In this blog, Digital Engagement Manager Laura Smith shares her 10 top tips...