Navigating the rapidly changing oncology treatment landscape: how digital tools can help
May 2, 2024 | Access, clinical trials, digital health, digital tools, oncology, patient insight-gathering, reimbursement
With rapid growth comes growing pains…
The field of oncology is rapidly growing and evolving. In 2022, global spending on cancer medicines was approximately 196 billion USD, and this number is forecasted to reach $375 billion by 2027. In fact, for the past five years, the number of treated patients with cancer has seen an average annual increase of 5% globally (1). However, with rapid growth comes growing pains.
Specific challenges facing the oncology field
1. Increased competition and evolving standard of care
New competitors are entering the market at a rapid pace, and competition is intensifying. There are currently more than 2,000 oncology products under development. Emerging biopharma companies are responsible for over 70% of these products (up 20 percentage points from 2017) while Big Pharma has seen a declining share of the oncology pipeline, at only around 20% of products currently under development (down 15 percentage points from 2017). This competitive intensity tends to focus on smaller patient populations with multiple treatment options.
With a larger number of treatable patients, improving survival rates, more clinical trials, and increased focus on real-world evidence, the definition of ‘standard of care’ is continuously changing. As a result, treatment algorithms are becoming more complex, leading to variable uptake and use of new treatments across regions, clinics, and prescribers.
Further, the time advantage traditionally afforded to new cancer therapies has been substantially reduced due to advances in our understanding of the underlying tumor biology and the emergence of novel treatment modalities. Occasionally, the advantage disappears well before the period of exclusivity ends (2)…
This content was provided by Impetus Digital
Company Details
Latest Content from Impetus Digital
Bridging Gaps with Virtual Meetings – Perks of Virtual Medical Education
Learn how virtual meetings can be used to review new data and minimize lengthy presentations, making every in-person interaction more productive and focused. Dive into the synergistic benefits of combining…
Time and Cost Savings with Virtual Medical Education – Perks of Virtual Medical Education
Step into the future of medical education with significant time and cost savings! Virtual learning allows healthcare professionals to engage in training without travel, cutting costs and conserving valuable work…
Pharma-exclusive Webinar: Virtual Publication Planning, Co-Development, & Reviews
Dive into Impetus Digital’s exclusive webinar on Medical Publications to learn from experts about the latest in publication planning, co-development, and reviews, and enhance your strategies in the virtual realm.
Boosting Memory with Frequent Virtual Touchpoints – Perks of Virtual Medical Education
Unlock the secrets to effective learning with our latest video! Learn how frequent, short virtual sessions utilize the Recency Effect to improve memorization and avoid fatigue, outperforming long, one-time meetings….
Enhancing Continuity with Online Meetings – Perks of Virtual Medical Education
Explore the power of online meetings for superior continuity in our latest video from the “Perks of Virtual Medical Education” series. Learn how shorter, more frequent virtual touchpoints allow for…
Equal Voice in Virtual Meetings – Perks of Virtual Medical Education
In virtual meetings, every participant has the chance to be heard. Our new video from the “Perks of Virtual Medical Education” series explores how features like chat and Q&A ensure…
Top 10 Medical Education Trends of 2024
Discover the top 10 trends revolutionizing medical education, from VR and gamification to microlearning and AI, making learning more personalized, interactive, and effective. Read the full article to explore how…
Overcoming Collaboration Barriers – Perks of Virtual Medical Education
Explore the advantages of virtual collaboration in minimizing production blocking and cognitive interference! Our new video from the “Perks of Virtual Medical Education” series shows how electronic brainstorming can outperform…
Online Investigator Meetings: A Customer Story
Discover how Impetus Digital transformed a multicenter Phase III clinical trial with their innovative virtual solutions.
Mobile Flexibility – Perks of Virtual Medical Education
Unlock the potential of virtual collaboration with mobile flexibility! Discover how the latest technologies enable you to engage in medical education and collaborate from any corner of the globe. Watch…