The Future of MSL Training – How Digital Technologies Are Shaping Success
November 20, 2025 | HCP digital education, HCP education, HCP learning, HCP training, HCP virtual education, MSL education, MSL learning, MSL training, Online education, Pharma trends, Virtual training, digital tool for pharma, digital training, pharma digital, virtual education
Discover how pharmaceutical companies are using asynchronous platforms and microlearning to eliminate geographical barriers, track performance, and achieve cost-effective, consistent training for global teams.
A version of this article was previously published in the Journal of mHealth.
Medical Science Liaisons (MSLs) play a pivotal role in bridging the gap between pharmaceutical companies and the medical community and are vital to the success of a company. Beyond ensuring that products are utilized effectively and serving as a scientific expert for the medical community, the primary role of MSLs involves establishing and maintaining peer-to-peer relationships with Key Opinion Leaders (KOLs) and other clinicians (1). In today’s dynamic healthcare landscape, where scientific information evolves rapidly and access to medical experts is crucial, the need for highly trained MSLs is paramount. Yet, while the vast majority of MSLs want training, only two-thirds report that these opportunities are available to them, and almost 40% state that they lack time for professional upskilling (2).
Current Pain Points in MSL Training
In addition to a lack of time, MSL training is plagued by a range of issues, including geographical barriers for global companies, which can make it challenging to deliver consistent training if opting for in-person delivery. Traditional in-person training also comes with substantial cost barriers and logistical hurdles, as well as the risk of information overload if delivered as multi-hour or multi-day live events. In turn, this can reduce MSL engagement and negatively impact knowledge retention.
Further, with rapidly evolving scientific information, data, and guidelines, there is a clear need for continuous learning and knowledge reinforcement. However, considering how busy MSLs are with other priorities, this can be challenging if opting for a traditional approach to training.
Finally, accurately measuring and demonstrating the effectiveness of training in terms of its impact on MSL performance and knowledge retention can prove a challenge.
Training Needs for MSLs in Today’s Evolving Landscape
For training to be effective, the Medical Affairs Professional Society (MAPS) identified that it needs to be (3):
- Practical and able to be used immediately.
- Technology-based, flexible, and available whenever, wherever the trainee wants to access it.
- Available in multiple formats.
- Consumable as individual, low-commitment offerings, but placed within a larger framework.
- Collaborative and engaging, with learning enhanced by mentoring, gamification, accountability partnering, collaborative case study reviews, and more.
- Relevant and streamlined to reduce the cognitive load and improve the learning experience.
With these points in mind, the importance of leveraging digital tools and cutting-edge technologies becomes evident.
Digital Tools for MSL Training
Luckily, there is no shortage of digital tools available for MSL training. Some important examples include:
Asynchronous e-Learning Platforms
These ‘over-time, anytime’ platforms offer versatile learning opportunities for MSLs: from hosting on-demand videos, podcasts, and written materials to interactive infographics and posters, digital journal clubs, quizzes, online case studies, and more. Adding a well-maintained resource center to serve as a knowledge repository/central information hub further helps ensure consistent and accurate information dissemination.
Mobile Learning and Microlearning
Mobile apps and micro modules—short, focused learning modules—are ideal for providing on-the-go knowledge reinforcement and just-in-time learning. Having this option available alongside other, more comprehensive tools enhances accessibility and convenience for busy MSLs.
Click here to read the full article
This content was provided by Impetus Digital
Company Details
Latest Content from Impetus Digital
Importance of Patient Advocacy in Improving Healthcare
Eva Villalba, Executive Director of the Quebec Cancer Coalition, explores the importance of patient advocacy in improving healthcare. Among many other things, we dive into how the industry can help support...
Improving Patient Care by Removing Barriers to Drug Accessibility
Alan Birch, Founder & President of Drug Access Canada, discusses all things drug access and reimbursement. Among many other things, we explore the hurdles faced by patients and drug access navigators and...
Reimagining the Patient Journey
Kimberly Tableman, CEO at Medicine X, discusses a myriad of topics related to digital transformation and patient centricity, including how digital health technologies can be used to reimagine the patient...
Environmental impact of in-person vs. virtual meetings
Although it will be tempting to resume in-person activities in the same capacity as before, we need to weigh the pros and cons of virtual vs. in-person vs. hybrid events...
Leadership Lessons Learned from the Pandemic
Alok Kanti, President & CEO of Bayer Canada, discusses a variety of topics, including his experience with leading an entire organization through the COVID-19 pandemic and where he sees digital health...
Overcoming Behavioral Health Access Limitations Through Telemedicine
Phil Hirsh, PhD, Founder & Chief Executive at Synergia Integrated teleBehavioral Health; and Craig Wright, MD, Senior Physician Executive and Consultant, discuss a range of topics surrounding telemedicine and other digital health...
Commercial Execution Strategies During & After the Pandemic
Frank Armenante, Director of Commercial Execution at Novo Nordisk, discusses a range of topics, from the impact of COVID-19 on commercial operations and the digitization of Pharma to his leadership lessons...
Top 10 Reasons Why Virtual Collaboration and Medical Education Will Persist in the New Normal
Even after the pandemic is long behind us, virtual collaboration will become mainstay in Pharma.
Pharma, Technology, and Healthcare in the New Normal
Brian Canestraro, General Manager at Intercept Pharmaceuticals, discusses a range of hot topics, from Brian’s leadership lessons and tips to the impact of the COVID-19 pandemic on the way that Pharma...
Solving the Caregiver Crisis Through Technology
Curtis Khan, CEO and Founder of BookJane, discusses the ongoing caregiver crisis and how BookJane’s solutions and other digital technologies can help to close this gap. We also delve into how...