Pharmafile Logo

Changing behaviour: putting theory into practice

- PMLiVE
In the November issue of PME, Madeleine Tye (senior account manager at Lucid Group) discusses Lucid’s approach to medical education. Lucid employs the outcomes of research into behavioural science in an innovative, evidence-based framework called Advanced Outcomes® (AO). The framework is designed to drive measureable changes in HCP behaviour and improve outcomes for their patients.

Madeleine explains how the methodology is grounded in evidence-based psychology, which tells us that there are 14 barriers that influence the adoption of a new behaviour. Therefore, medical education that simply focuses on improving knowledge and skills is often not enough to help change clinical practice and improve patient outcomes. Madeleine reveals that it is only after applying the AO methodology that you uncover a deeper understanding of all the factors preventing the adoption of clinical best practice, and that this then facilitates the development of education that directly addresses these factors.

In fact, Lucid’s Advance Outcomes® approach has recently been shortlisted for a PMEA award in the innovation category.

You can learn more about how Madeleine has used Advance Outcomes® to help change HCP behaviour and advance clinical practice and outcomes for patients by reading the full article here. https://goo.gl/jgaWWe 

This content was provided by Lucid Group Communications Limited

Company Details

 Latest Content from  Lucid Group Communications Limited 

The Lucid Winter Summit 2016

Lucid Group put their skates on this year to celebrate an outstanding year’s performance at the Lucid Winter Summit at Somerset House, London.  Lucid Group enter their tenth year of...

2017: Medical education that improves value and outcomes for patients

In December’s Issue of PME, two of Lucid’s senior management team – Shula Sarner and Tanya Goodyear – consider how medical education will evolve in 2017.   They discuss industry...

Lucid Group kick off their Winter Festival

The start of December not only signalled the official calendar countdown to Christmas, but also marked the official launch of the Lucid Winter Festival, which culminates in the Winter Summit...

Leading Edge expands their senior medical writing team

Leading Edge, part of the Lucid Group specialising in strategic health communications and medical education, has bolstered its senior medical writing team with the new appointment of Jennifer (Jennie) Badger. Jennie...

Lucid win PMEA Support Agency of the Year 2016

Last night the Lancaster London Hotel hosted the annual PMEA awards. These awards recognise and commend companies and programmes demonstrating excellence, best practice and innovation in improving patient outcomes on...

Lucid strengthens its creative services department

There’s no slowing down for Lucid Group as it completes its first decade of trading early next year. In parallel with the recent appointments in its senior leadership team, Lucid...

Changing behaviour: putting theory into practice

In the November issue of PME, Madeleine Tye (senior account manager at Lucid Group) discusses Lucid’s approach to medical education. Lucid employs the outcomes of research into behavioural science in...

Tajinder’s #LucidLife

Medical writers are like gold dust, so when we find talented writers with great experience,we offer a tailor-made package.Are you a world-class medical writer?Do you like the look of Tajinder’s...

Fiona’s #LucidLife

Meet Fiona, a medical writer.She told us what she wanted, and we did the rest.We believe that medical writers are like gold dust; so when we find talent, we do...

Lucid Group: What medical communications means to us

Katherine Duxbury, Scientific Director at Lucid, explains what medical communications means to Lucid: What we do, how we do it and what makes us different.