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How do doctors spend their time online?

March 14, 2022 |  

In our recent research piece, Doctor networks: The rules of engagement for pharma, some overarching principles for online engagement between the pharmaceutical industry and doctors were defined.

The specific habits of doctors around internet use are, just like the rest of us, continually evolving. For the pharmaceutical industry to effectively engage with doctors it is therefore important to keep on top of the latest trends around how they are using digital channels.

We recently conducted fresh research to address some simple questions around how often doctors are online, where they like to spend time, what types of information they are broadly looking for and what they are specifically seeking out with regards to pharmaceutical products. A total of 1,008 UK GPs took part in the omnibus survey, which was conducted by medeConnect, and their responses are analysed in this essay.

To read the full report click here.

This content was provided by M3 (EU)

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