McCann Health Engagement
As a media agency exclusively focused on healthcare, McCann Health Engagement has deep knowledge and vast experience planning and buying in the pharmaceutical industry specific to HCP and DTC on a global scale. We have experience working on almost every therapeutic category within the healthcare and pharmaceutical landscape.
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Latest Content from PMHub
Webcast: Leveraging the ASEAN opportunities
White Papers and Resources | March 31, 2015 | Inizio
Exploring the opportunities for pharma in the ASEAN region and factors to consider when conducting healthcare market research.
Webcast: Biosimilars: Friend or Foe to Healthcare?
White Papers and Resources | March 31, 2015 | Inizio
Understanding the opportunities for biosimilars and the threats to innovator biologics
Webinar: Understanding the patient journey in China
White Papers and Resources | March 31, 2015 | Inizio
The Chinese healthcare market is experiencing a period of great change. Utilising local knowledge and detailed case studies, this webinar examines the likely impact on the patient journey and considers...
Webinar: Capturing “in-the-moment” patient and physician insights
White Papers and Resources | March 27, 2015 | Inizio
Utilising the benefits of mobile technology
Webinar: Observational Research
White Papers and Resources | March 27, 2015 | Inizio
Presenting a window on the world of your customer
Webinar: The Brazil Conundrum
White Papers and Resources | March 27, 2015 | Inizio
Conducting research in one of the world's largest pharma markets
Webinar: Demand calibration: What’s inside the black box?
White Papers and Resources | March 27, 2015 | Inizio
The process of demand calibration of preference share (down-weighting) is often a proprietary "black box" technique, which can mean that the client is unsure how the calibrated figure has been...
Free Thinking: Behavioural economics
White Papers and Resources | March 27, 2015 | Inizio
Our Free Thinking white paper asks, does behavioural economic theory have a role to play in pharmaceutical market research?
Article: The Colombia Conundrum
White Papers and Resources | March 27, 2015 | Inizio
Published in eye for pharma 30 January by Marc Yates
Ageing in China: The Implications for Healthcare
White Papers and Resources | March 27, 2015 | Inizio
Published in eye for pharma 12 December by Marc Yates