McCann Health Engagement
As a media agency exclusively focused on healthcare, McCann Health Engagement has deep knowledge and vast experience planning and buying in the pharmaceutical industry specific to HCP and DTC on a global scale. We have experience working on almost every therapeutic category within the healthcare and pharmaceutical landscape.
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Latest Content from PMHub
Article: The Colombia Conundrum
White Papers and Resources | March 27, 2015 | Inizio
Published in eye for pharma 30 January by Marc Yates
Ageing in China: The Implications for Healthcare
White Papers and Resources | March 27, 2015 | Inizio
Published in eye for pharma 12 December by Marc Yates
5 years on from the Brazilian Generics Drugs Act, is there still an opportunity for branded originator drugs?
White Papers and Resources | March 27, 2015 | Inizio
Published in Eye for Pharma 10 November by Marc Yates
Webinar: The storytelling method that works for e-detailing
White Papers and Resources | March 26, 2015 | Anthill
If you can involve healthcare professionals in a story, they will be more open to your arguments.
Understanding the ‘adoption ladder’ in closed loop marketing
White Papers and Resources | March 20, 2015 | Anthill
Did you know that the very barriers to your product can be turned around to drive its success? Learn the judo strategy that is at the heart of great e-detailing.
Evolution of the wearable tech revolution
White Papers and Resources | March 17, 2015 | Blue Latitude Health
Stuart Goodman delves into the world of wearables, further analysing what role they play in pharma’s future.
Not all data is created equal
White Papers and Resources | March 17, 2015 | Blue Latitude Health
Aurélie Pols from Mind Your Privacy has written this guest blog post on data privacy and security, and specifically the risks of HIPAA or PII non-compliance, in both the USA...
Webinar on-demand: The e-detailing wow factor in 2015
White Papers and Resources | March 13, 2015 | Anthill
E-detailing and closed loop marketing is too often seen as a technical issue rather than a creative one. Yet to get the most from the technology you need to have...
Use of biomarkers in marketing
White Papers and Resources | March 12, 2015 | Blue Latitude Health
Mark Assenti talks about utilisation of biomarkers in marketing is a trend that we have seen growing in 2014 and expect to hear even more about into 2015.
Build your e-detailing argumentation
White Papers and Resources | March 5, 2015 | Anthill
We’ve written a number of posts recently giving insights into the Anthill method for structuring e-detailing & CLM presentations. To help you overview, we’ve put these argumentation posts together.