Medius Associates
Medius provides an unrivalled range of specialised business development training solutions to cater for all levels of learning. This range extends from client specific in house tutorials through open enrolment courses to the Pharmaceutical Licensing Group’s distance learning modular MSc course.
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Webinar on-demand: The e-detailing wow factor in 2015
White Papers and Resources | March 13, 2015 | Anthill Agency
E-detailing and closed loop marketing is too often seen as a technical issue rather than a creative one. Yet to get the most from the technology you need to have...
Use of biomarkers in marketing
White Papers and Resources | March 12, 2015 | Blue Latitude Health
Mark Assenti talks about utilisation of biomarkers in marketing is a trend that we have seen growing in 2014 and expect to hear even more about into 2015.
Build your e-detailing argumentation
White Papers and Resources | March 5, 2015 | Anthill Agency
We’ve written a number of posts recently giving insights into the Anthill method for structuring e-detailing & CLM presentations. To help you overview, we’ve put these argumentation posts together.
E-detailing content wow factor in 2015
White Papers and Resources | February 24, 2015 | Anthill Agency
Many companies are reporting that the iPad novelty has worn off and healthcare professionals are demanding more than just another animation presented on a mobile device. So what exactly are...
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White Papers and Resources | February 12, 2015 | Anthill Agency
Done right, e-detailing takes away the guesswork in your marketing.
The storytelling method that works for e-detailing
White Papers and Resources | February 6, 2015 | Anthill Agency
You hear so much spoken about storytelling in digital communication that it’s easy to be skeptical. After all what exactly does it mean? And how – precisely – do you...
How the focus on patient outcomes has allowed FMCG to enter into healthcare market
White Papers and Resources | February 5, 2015 | Blue Latitude Health
Associate Consultant Mette Drabæk talks about how the increase in ability to measure real-world patient outcomes has strengthened the position of the payer when negotiating reimbursement contracts with pharma companies.
Webinar series: E-detailing content that works
White Papers and Resources | February 4, 2015 | Anthill Agency
E-detailing and closed loop marketing is too often seen as a technical issue rather than a creative one. Yet to get the most from the technology you need to have...
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White Papers and Resources | January 20, 2015 | Anthill Agency
We know, we know. You want to talk about your treatment right away, but this really is an essential step that will make your e-detailing even more credible.
Top 7 Trends in Pharma Marketing for 2015
White Papers and Resources | January 12, 2015 | Blue Latitude Health
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