Pharmafile Logo

A Commitment to Elevating Patient Engagement and Integration

April 23, 2025 |  

Medscape is honored to be the lead sponsor of the upcoming Measuring Patient Engagement Summit, taking place in Boston from April 29 to May 1. This event marks a pivotal moment to transform the dialogue around patient engagement and patient-centric healthcare into tangible outcomes.

- PMLiVE

Why Patient Integration Matters

Patient integration in healthcare is not a novel concept. For over a decade, healthcare researchers and practitioners have recognized its fundamental importance. Hibbard and Greene’s seminal 2013 study published in Health Affairs demonstrated that patients who actively participated in their care experienced 21% lower healthcare costs while reporting higher satisfaction levels (Hibbard & Greene, 2013).

The Agency for Healthcare Research and Quality has long advocated for structured approaches to patient engagement, documenting how healthcare organizations implementing comprehensive patient integration strategies show significant improvements in quality metrics and patient outcomes (AHRQ, 2020). Similarly, Bombard et al.’s systematic review (2018) confirmed that patient engagement initiatives consistently associate with enhanced patient experience, improved health outcomes, and more efficient resource utilization.

“Patients who were more actively involved in their healthcare experienced 21% lower costs than those with lower engagement levels.” – Hibbard & Greene, Health Affairs (2013)

Medscape’s Role and Initiatives

At Medscape, we are deeply committed to advancing patient engagement and integration. We believe in the transformative power of education, providing patients with the necessary tools to actively participate in their healthcare decisions. As part of our ongoing efforts to drive patient integration, Medscape is proud to participate in and sponsor the Measuring Patient Engagement Summit.

Highlight of the Conference: Medscape’s ConnectedCare

A key feature of the conference will be Medscape’s exclusive session on ConnectedCare, our unique aligned patient and healthcare provider (HCP) education solution. ConnectedCare is a unique approach that enhances clinician-patient activation through integrated education. Our goal is to empower both patients and their treating clinicians, ensuring a coordinated, mutually informed, fast-tracked healthcare journey.

What’s changing now isn’t the importance of patient integration—which has been well-established—but rather our ability to effectively implement it. With the advent of ConnectedCare and patient integrated education, we can now truly power meaningful activation for both patients and their treating clinicians in ways previously impossible—bridging longstanding gaps in healthcare delivery.

Victoria Harvey-Jones, Medscape’s Worldwide Patient Integration Lead, shares her enthusiasm: “ConnectedCare is revolutionizing the way education influences healthcare outcomes. During our session, we will explore how aligned education not only improves care but also enhances the patient journey and HCP experience. We are excited to share our insights and discuss the innovative methods we are employing to boost patient engagement.”

Join Us for Transformative Discussions

We invite all attendees to join us for what promises to be a series of enlightening conversations at our booth and during our session. For more details on Medscape’s initiatives in patient integration and engagement, please reach out to Victoria Harvey-Jones at vharveyjones@webmd.net.

References:

  1. Agency for Healthcare Research and Quality. (2020). Guide to Patient and Family Engagement in Hospital Quality and Safety. Retrieved from https://www.ahrq.gov/patient-safety/patients-families/engagingfamilies/index.html
  2. Bombard, Y., Baker, G. R., Orlando, E., Fancott, C., Bhatia, P., Casalino, S., Onate, K., Denis, J. L., & Pomey, M. P. (2018). Engaging patients to improve quality of care: a systematic review. Implementation Science, 13(1), 98. https://doi.org/10.1186/s13012-018-0784-z
  3. Hibbard, J. H., & Greene, J. (2013). What the evidence shows about patient activation: better health outcomes and care experiences; fewer data on costs. Health Affairs, 32(2), 207-214. https://doi.org/10.1377/hlthaff.2012.1061

This content was provided by Medscape Education

Company Details

 Latest Content from  Medscape Education 

ESMO Patient Centricity – Highlights from Steve Clark

During #ESMO22 we brought together a panel of world-renowned experts, including WebMD CMO John Whyte, Professor Nadia Harbeck, MD, PhD, Lesley Fallowfield DBE, and Steve Clark, patient advocate and campaigns ambassador, Cancer Research UK (CRUK),...

ESMO Patient Centricity Highlights from Dr. Whyte

During #ESMO22 we brought together a panel of world-renowned experts, including WebMD CMO John Whyte, Professor Nadia Harbeck, MD, PhD, Lesley Fallowfield DBE, and Steve Clark, patient advocate and campaigns ambassador, Cancer Research UK (CRUK), volunteer...

Closing The Gaps in Patient-Centricity in Cancer Care

Highlights from the Medscape Education full panel discussion during this year's #ESMO22.

Full Panel Discussion: Closing The Gaps In Patient-Centricity

On 11th September, the Medscape team came together at the Eiffel Tower for an exciting event attended by expert faculty, patient advocates and more than a hundred supporters of our...

Medscape Education: Key Takeaways from Tapas and Trends

This year at ESC, Medscape Education Global gathered with conference attendees and leading KOLs for an education event at the Gaudi House in Barcelona where they examined the new data...

Medscape Education #ESC Tapas and Trends Full Panel Discussion

This year at ESC, Medscape Education Global gathered with conference attendees and leading KOLs for an education event at the Gaudi House in Barcelona where they examined the new data...

A Look at What’s Next After ESC

This year at ESC, Medscape Education Global gathered with conference attendees and leading KOLs for an education event at the Gaudi House in Barcelona where they examined the new data...

Medscape Education Announces Virtual Conference Focused on Elevating Women’s Healthcare

Medscape Education announces a new virtual conference focused on equipping clinicians with the latest advances in women's health.

Medscape presents Digital Health in Practice: Impact & Insights at Reuters #Pharma2020

Medscape will be attending the Reuters Events Pharma 2022 conference from 11 – 13 October at Nice Acropolis Convention Center in Nice, France. The Medscape Professional Network will connect with...

A powerful care platform connects medical professionals and patients

Education platforms that disseminate the latest advances in cardiovascular medicine to cardiologists, physicians and healthcare professionals are helping deliver better outcomes for heart patients.