Medscape Education Wins SILVER for Rare Disease Campaign
July 24, 2025 | Silver Award, rare disease
We are thrilled to announce that Medscape Education has been honored with the SILVER Award in the Patient Education Information division category by the 2025 National Health Information Awards! This recognition highlights the powerful impact of our campaign, “Shortening the Journey for Patients with a Rare Disease,” and affirms our commitment to advancing healthcare education.
Every day, over 300 million people around the world live with a rare disease, many waiting years for a diagnosis. In February 2024, we launched Shorten the Journey, a month-long digital initiative culminating on Rare Disease Day (February 29). The campaign combined compelling patient stories, precision-targeted outreach, and free, accredited education to empower clinicians to recognize and diagnose rare conditions faster.
And the results* were extraordinary:
- 462% increase in traffic to our Pathways in Rare Disease learning center
- 53% boost in engagement with our rare disease education
- Over 46,000 unique learners engaged in rare disease education, with 60% reached through social media
Since its launch in 2021, Pathways in Rare Disease has engaged 1.5 million healthcare professionals, with patient voices at the core of every activity.. We are proud of the momentum we have built, and our ongoing commitment to improving rare disease diagnosis and care.
Looking ahead, we are accelerating our impact: expanding global access, leveraging new technologies, and fostering partnerships to further shorten the diagnostic journey for millions worldwide.
*Source: Medscape Internal Use Data. Feb 2024
This content was provided by Medscape Education
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