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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

What oncologists really want from booth strategy

August 19, 2025 |  White Papers and Resources  |

Simon Davenport, Global Head of Environments, Emota, an Inizio Engage company  At this year’s ASCO® congress, the spotlight wasn’t just on science – it was on how the …

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Brought to you by  Inizio 

How smart spaces and real-time strategy transformed ASCO® 2025

August 19, 2025 |  White Papers and Resources  |

Nick Bellomo, Director of Technology and Engagement, Inizio Medical ASCO® 2025 wasn’t just about oncology breakthroughs – it was also a showcase for how technology …

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Brought to you by  Inizio 

The science is shifting in oncology: Are you ready to evolve with it?

August 19, 2025 |  White Papers and Resources  |

Patty Zipfel, PhD, SVP, Scientific Strategy, Inizio Evoke. This year’s ASCO® meeting spotlighted a bold shift in oncology: the possibility of curing metastatic disease. A …

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Brought to you by  Inizio 

Infographic: Therapy Watch Acute Myeloid Leukemia market snapshot

April 24, 2024 |  White Papers and Resources  |

This Acute Myeloid Leukemia infographic offers a snapshot of the real-world patient insights collected by our Therapy Watch study, based on data collected from a …

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Brought to you by  Inizio 

Navigating the future of AI: Insights from EphMRA’s one day meeting in London

April 22, 2024 |  White Papers and Resources  |

Authored by: Ellie Forde and Mark Braund, Directors

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Brought to you by  Inizio 

Autoimmune conditions: Living With syndicated patient reports

April 11, 2024 |  White Papers and Resources  |

The prevalence of autoimmune conditions is increasing, and despite significant advancements in treatments, individuals affected by these diseases may not be receiving the most effective …

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Brought to you by  Inizio 

How we elevated HCP market research engagement and insights using AI avatars for an immersive experience

April 2, 2024 |  White Papers and Resources  |

Our client required an effective strategy for promoting discussions about self-paid vaccines with healthcare professionals (HCPs) during patient consultations. The conventional method of conducting market …

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Brought to you by  Inizio 

How we provided comprehensive real-world patient data for PAH using Therapy Watch, our syndicated market tracking solution

March 27, 2024 |  White Papers and Resources  |

PAH is a specific type of pulmonary hypertension, which is a rare condition treated primarily in specialized centers. Our client needed to gain a comprehensive …

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Brought to you by  Inizio 

The risk of replicating social bias in synthetic patient data – The need for human intelligence partnered with AI

March 22, 2024 |  White Papers and Resources  |

Authored by Paul Reed and Anabelle Gall

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Brought to you by  Inizio 

Webcast: AI in MRX: Harnessing the power of AI + people

March 11, 2024 |  White Papers and Resources  |

Artificial intelligence (AI) in market research has surged in recent years, with a flow of innovative tools and techniques which have the potential to revolutionize …

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Brought to you by  Inizio 

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