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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

Patient Power: Too Much of a Good Thing?

November 22, 2013 |  White Papers and Resources  |

Mary Assimakopoulos, reveals findings from the company’s Therapy Watch market research data, investigating patient behaviour in Crohn’s Disease and discusses how pharma can benefit from …

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Webinar: Mobile Research in Asia and Emerging Markets

September 18, 2013 |  White Papers and Resources  |

Current statistics around mobile technology reveal that many physicians in Asia are now using smartphones, tablets and other mobile devices to assist them in their …

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Brought to you by  Inizio 

Webinar: Understanding the Patient Journey in Order to Influence Prescribing Decisions

September 18, 2013 |  White Papers and Resources  |

Using real data, this webinar looks at the increasingly popular view that says we need to understand more about the patient and the relationship they …

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Brought to you by  Inizio 

Webinar: Focus on China: Conducting Research in the World’s Fastest Growing Pharma Market

September 18, 2013 |  White Papers and Resources  |

This webinar looks to provide market research professionals with an overview of the Chinese healthcare market and provide participants with top tips for conducting relevant …

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Brought to you by  Inizio 

Webinar: Prescription Rationale: Physician Research via an iPhone App

September 18, 2013 |  White Papers and Resources  |

This webinar explores the potential of using smartphone Apps as a platform for collecting detailed qualitative insights into physicians’ decision rationale at the moment of …

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Maximising patient adherence by leveraging the patient/ physician/ pharma relationship

July 4, 2013 |  White Papers and Resources  |

Director Marc Yates looks at the problem of patient compliance – can a better understanding of patient attitudes, needs and behaviours help pharma develop strategies …

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Brought to you by  Inizio 

Digital research in Asia

July 4, 2013 |  White Papers and Resources  |

Director Marc Yates uses findings from a study conducted in six markets in Asia to explore how digital channels are being utilised by consumers and …

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Brought to you by  Inizio 

Achieving customer centricity – Using immersion techniques to get closer to the pulse of the customer

July 4, 2013 |  White Papers and Resources  |

Director Marc Yates discusses the importance of being customer-centric in the pharmaceutical industry and how immersion techniques in market research can help develop a better …

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Brought to you by  Inizio 

The Mobile Revolution – Using mobile Apps to deliver “in-the-moment” market research to global healthcare

July 4, 2013 |  White Papers and Resources  |

Director John Branston investigates the use of mobile research in order to capture immediate detailed, qualitative insights into prescription rationale at the patient level.

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Brought to you by  Inizio 

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