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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

Four Health announces a pair of internal promotions

March 3, 2020 |  White Papers and Resources  |

Richard Springham and Kelly Smith will both take on managing director roles

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Brought to you by  Four Agency Worldwide 

eyeforpharma Marketing and Customer Innovation Europe

October 17, 2019 |  White Papers and Resources  |

By Richard Springham

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Brought to you by  Four Agency Worldwide 

Programmatic methodology and why you should be using it

September 18, 2019 |  White Papers and Resources  |

What is it? How does it work? Why is everyone talking about it? By Richard Webb – Associate Director

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Brought to you by  Four Agency Worldwide 

What is blockchain and why should i care – Richard Springham

December 9, 2018 |  White Papers and Resources  |

Four Health – Emerging Technologies The power of blockchain lies in the fact it can prove that a unique event occurred at a certain time …

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Brought to you by  Four Agency Worldwide 

VR/AR – Dr Tim Ringrose

November 30, 2018 |  White Papers and Resources  |

Four Health – Emerging Technologies Immersive content prescribed by doctors/HCPs to enable patients to understand:heir condition the reason for their medication how they can manage …

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Brought to you by  Four Agency Worldwide 

Life Sciences 4.0 – Antony Rawlins

November 30, 2018 |  White Papers and Resources  |

Four Health – Emerging Technologies When the human body is the biggest data platform, who will capture value? Progressions 2018 Life Sciences 4.0 – Securing …

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Brought to you by  Four Agency Worldwide 

The AI revolution – Ben Greenberg

November 30, 2018 |  White Papers and Resources  |

Four Health – Emerging Technologies Artificial intelligence – Programmes with the ability to learn and reason like humans. Machine Learning – Algorithms with the ability …

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Brought to you by  Four Agency Worldwide 

PM Society Digital Awards – the power of together

September 13, 2018 |  White Papers and Resources  |

Our chief executive, Emma Statham, writes about the value of awards and the power of together.

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Brought to you by  Four Agency Worldwide 

- PMLiVE

The science of experience planning in pharma media

September 1, 2017 |  White Papers and Resources  |

Our digital lead, Richard Springham, looks at how the principles of behavioural science and experience planning are used in best practice pharma media planning.

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Brought to you by  Four Agency Worldwide 

- PMLiVE

Who will be the new disrupter of HCP media

September 1, 2017 |  White Papers and Resources  |

Our digital lead, Richard Springham, looks at the move of the tech behemoths and the impact on HCP media.

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Brought to you by  Four Agency Worldwide 

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