White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
Ageing Asia: What does this mean for the future of healthcare?
October 6, 2017 | White Papers and Resources |
Over the last 30 years, Asia’s economic growth has resulted in improved education and healthcare across a broad base of the population. This has contributed …
Brought to you by Inizio
Punching above your weight: Combining behavioural and attitudinal data to strengthen segmentations
October 6, 2017 | White Papers and Resources |
Segmentation solutions in healthcare are experiencing a welcome comeback. But there appear to be two camps emerging – one camp are proponents of the ‘behavioural’ …
Brought to you by Inizio
Qualitative segmentation validation study with backroom brainstorm exercises
October 6, 2017 | White Papers and Resources |
Our client had an oncology product in development for the treatment of prostate cancer. The company wanted to conduct research to inform future planning, list …
Brought to you by Inizio
PMRC EU, Düsseldorf 2017
October 6, 2017 | White Papers and Resources |
We are delighted to be exhibiting and presenting a paper at the Pharmaceutical Market Research Conference 24-25 October in Düsseldorf, GermanyDirector, Anne Cunningham, and Associate …
Brought to you by Inizio
Device Attribute Testing
October 6, 2017 | White Papers and Resources |
Our client wanted to determine the optimal new blood glucose monitoring device – one that would best retain their current customers and also attract new …
Brought to you by Inizio
Research Partnership welcomes 20 new Graduates
October 6, 2017 | White Papers and Resources |
This year we are celebrating 20 years in business and as part of our continued growth, we are delighted to announce a new intake of …
Brought to you by Inizio
Corporate Equity Survey
October 6, 2017 | White Papers and Resources |
Our client’s senior management wanted to assess its company’s image amongst their key HCP stakeholders. The client wanted to measure familiarity and perceptions of the …
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Webcast: Capturing the “moments-of-truth” using online communities and bulletin boards
October 6, 2017 | White Papers and Resources |
MROCs and bulletin boards are growing in popularity because they offer specific benefits over or alongside more traditional methodologies – providing the opportunity to create …
Brought to you by Inizio
Multi-channel Marketing Brand Planning Methodology
October 2, 2017 | White Papers and Resources |
Our 4-phase methodology will help demystify the inevitable complexity resulting from combining brand planning with multi-channel marketing.
Brought to you by An agency called Owen
Is your content good enough to power your multi-channel marketing?
October 2, 2017 | White Papers and Resources |
Content shock is the time when increasing volumes of content intersect our limited human capacity to consume it.
Brought to you by An agency called Owen