White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
From first conversation to the cover of TimeOut London: #Kisses4wishes to support Rays of Sunshine
February 15, 2017 | White Papers and Resources |
As a business that works with healthcare and pharma companies, it’s not often that we get the opportunity to design the cover for Time Out …
Brought to you by Blue Latitude Health
Why you should include customer facing roles in your multichannel strategy
February 9, 2017 | White Papers and Resources |
Anthill recently held a webinar discussing the emergence and importance of multichannel communications, and the challenges this shift brings.
Brought to you by Anthill Agency
The changing role of the expert in healthcare: challenges in customer-centricity
February 9, 2017 | White Papers and Resources |
When we talk about customers as experts in healthcare, what we’re really talking about are clinicians. Experts in diagnosis, treatment and clinical care (HCPs) and …
Brought to you by Blue Latitude Health
How will Sustainability and Transformation Plans (STPs) change the NHS in 2017?
February 9, 2017 | White Papers and Resources |
Sue Thomas and Paul Midgley, of Wilmington Healthcare, assess the impact that STPs will have on the NHS and what this means for pharma.
Brought to you by Wilmington Healthcare
Is fear an effective driver of behaviour change?
February 1, 2017 | White Papers and Resources |
Client Lead Natalie Seebeck explains that applying fear-based models in communications can be effective, if the right components are used in the right way.
Brought to you by Blue Latitude Health
2017 Trends Reports
January 27, 2017 | White Papers and Resources |
GSW and InVentiv Health Communications are pleased to release the 6th installment of the Trends report series, consisting of four reports: Consumer, Digital, Communications and …
Brought to you by Syneos Health®
Smart connections with a human touch
January 26, 2017 | White Papers and Resources |
Simon Young, Director at Blue Latitude Health, discusses how advances in technology are influencing the future of the expert-patient relationship and why healthcare businesses must …
Brought to you by Blue Latitude Health
AN ADVOCACY Rx FOR PROGRESS IN MENTAL HEALTH
January 25, 2017 | White Papers and Resources |
Through sustained partnerships between advocacy and industry, the US and Europe can overcome barriers to care.
Brought to you by Syneos Health®
Cool heads in a crisis?
January 25, 2017 | White Papers and Resources |
Understanding the role pharmaceutical companies can play in fighting today’s global health pandemics
Brought to you by Inizio
Biosimilars: Bringing patients into the conversation
January 25, 2017 | White Papers and Resources |
Published in eyeforpharma January 2017 by Mariel Metcalfe
Brought to you by Inizio