White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
When is sun safety doing more harm than good?
April 22, 2015 | White Papers and Resources |
Say Communications analyses the impact of sun safety campaigns in the news and on consumers
Brought to you by Say Communications
Energy drinks and heart disease
April 22, 2015 | White Papers and Resources |
Say Communications analyses the link between energy drinks and heart disease and how the issue has been covered in the media.
Brought to you by Say Communications
23andMe – is DNA screening ethical?
April 22, 2015 | White Papers and Resources |
Say Communications reflects on the ethical side of DNA screening.
Brought to you by Say Communications
How to account for different motivations in closed loop marketing
April 17, 2015 | White Papers and Resources |
While your CLM technology might be brand new, the communications strategy behind should be tried and tested. In fact one of the earliest exponents of …
Brought to you by Anthill Agency
Turkey: Identifying the Growth Drivers
April 7, 2015 | White Papers and Resources |
Published in eye for pharma 3 April by Marc Yates
Brought to you by Inizio
Article: The Patient Abroad
April 2, 2015 | White Papers and Resources |
Published in Medical Marketing & Media March 2015
Brought to you by Inizio
A guide to measuring and tracking brand KPIs
April 2, 2015 | White Papers and Resources |
Dr Allison Fleetwood, Director of Therapy Watch, alongside Associate Director Jennifer Redfearn, recently delivered a workshop on measuring and tracking brand KPIs as part of …
Brought to you by Inizio
Electronic medical records and doctor/patient communication
April 2, 2015 | White Papers and Resources |
View from the US: When I talk to family members or friends who are physicians these days, I hear a lot of complaints.
Brought to you by Inizio
Statistics and bikinis – 2 men united
April 2, 2015 | White Papers and Resources |
I want to write today about 2 men that between them have reminded me of a fine line that we have to tread every time …
Brought to you by Inizio
Eliminating Stigma: A consideration of the role the pharmaceutical industry can play
April 2, 2015 | White Papers and Resources |
My recent article in Medical Marketing & Media explored the importance of vaccine perceptions in a self-pay market and touched upon the issue of stigma, with the …
Brought to you by Inizio