White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
Stories of sickness: applying illness narratives to health advertising
October 7, 2025 | White Papers and Resources |
By Dr Stephanie Goley Introduction As advertisers, we know that health and pharmaceutical campaigns hold enormous influence over how the public perceives illness, wellness, and …
Brought to you by 11 London
Regaining trust in childhood vaccines: can better comms turn the tables on hesitancy and misinformation?
October 6, 2025 | White Papers and Resources |
In the wake of Trump questioning MMR vaccines, we review the best practices in vaccine communications and consider how to reverse damage done to public …
Brought to you by Say Communications
Streamlining European expansion for cell and gene therapies
September 16, 2025 | White Papers and Resources |
Tom Smith, Strategic Director, Cell and Gene Therapies, Uniphar, discusses the essential elements biotechs need for commercial success in Europe’s unique market when developing cell …
Brought to you by Uniphar
Current CGT landscape and future outlook
September 16, 2025 | White Papers and Resources |
What makes CGT unique Cell and gene therapy (CGT) is a unique treatment that uses cells and genetic material to treat and cure diseases. Personalized …
Brought to you by Uniphar
Building for Success: Aligning Preclinical and Phase 1 Strategy with Commercial Goals
September 16, 2025 | White Papers and Resources |
This article concludes our three-part series on preparing cell and gene therapies (CGTs) for successful launch and long-term viability. The first article explored the unique …
Brought to you by Uniphar
Navigating the complexities of launch preparation for Cell and Gene Therapy
September 16, 2025 | White Papers and Resources |
Cell and gene therapies (CGT) provide transformative treatment that can treat conditions that were previously considered untreatable. As described in the previous article in this …
Brought to you by Uniphar
Digital Touchpoints That Work for Pharma
August 28, 2025 | White Papers and Resources |
Creative and compliant ways to enhance your exhibition presence.
Brought to you by Apex Events and Exhibitions
Is AI the answer? Translating complex medical information into public understanding
August 26, 2025 | White Papers and Resources |
By Rebecca Helson and Ben Clarke
Brought to you by Amiculum
What oncologists really want from booth strategy
August 19, 2025 | White Papers and Resources |
Simon Davenport, Global Head of Environments, Emota, an Inizio Engage company At this year’s ASCO® congress, the spotlight wasn’t just on science – it was on how the …
Brought to you by Inizio
How smart spaces and real-time strategy transformed ASCO® 2025
August 19, 2025 | White Papers and Resources |
Nick Bellomo, Director of Technology and Engagement, Inizio Medical ASCO® 2025 wasn’t just about oncology breakthroughs – it was also a showcase for how technology …
Brought to you by Inizio