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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

Qualitative segmentation validation study with backroom brainstorm exercises

October 6, 2017 |  White Papers and Resources  |

Our client had an oncology product in development for the treatment of prostate cancer. The company wanted to conduct research to inform future planning, list …

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Brought to you by  Inizio 

PMRC EU, Düsseldorf 2017

October 6, 2017 |  White Papers and Resources  |

We are delighted to be exhibiting and presenting a paper at the Pharmaceutical Market Research Conference 24-25 October in Düsseldorf, GermanyDirector, Anne Cunningham, and Associate …

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Brought to you by  Inizio 

Device Attribute Testing

October 6, 2017 |  White Papers and Resources  |

Our client wanted to determine the optimal new blood glucose monitoring device – one that would best retain their current customers and also attract new …

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Brought to you by  Inizio 

Research Partnership welcomes 20 new Graduates

October 6, 2017 |  White Papers and Resources  |

This year we are celebrating 20 years in business and as part of our continued growth, we are delighted to announce a new intake of …

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Brought to you by  Inizio 

Corporate Equity Survey

October 6, 2017 |  White Papers and Resources  |

Our client’s senior management wanted to assess its company’s image amongst their key HCP stakeholders. The client wanted to measure familiarity and perceptions of the …

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Brought to you by  Inizio 

Webcast: Capturing the “moments-of-truth” using online communities and bulletin boards

October 6, 2017 |  White Papers and Resources  |

MROCs and bulletin boards are growing in popularity because they offer specific benefits over or alongside more traditional methodologies – providing the opportunity to create …

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Brought to you by  Inizio 

Brand Planning Model

Multi-channel Marketing Brand Planning Methodology

October 2, 2017 |  White Papers and Resources  |

Our 4-phase methodology will help demystify the inevitable complexity resulting from combining brand planning with multi-channel marketing.

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Brought to you by  An agency called Owen 

Content Shock

Is your content good enough to power your multi-channel marketing?

October 2, 2017 |  White Papers and Resources  |

Content shock is the time when increasing volumes of content intersect our limited human capacity to consume it.

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Brought to you by  An agency called Owen 

The Periodic Table of Pharma Multi-channel Marketing

The Periodic Table of Pharma Multi-channel Marketing

October 2, 2017 |  White Papers and Resources  |

Our Periodic Table of Pharma Multi-channel Marketing has been designed to provide pharma marketing folk with an at-a-glance overview of all the key elements needed …

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Brought to you by  An agency called Owen 

Could hackers threaten your health?

September 29, 2017 |  White Papers and Resources  |

Increasing cyber threats mean medical device providers must now take security matters more seriously, writes our Say technology blogger.

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Brought to you by  Say Communications 

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