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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

Will gene therapies finally be commercially viable to pharma?

August 2, 2017 |  White Papers and Resources  |

Our latest Free Thinking white paper explores the science behind the idea of gene therapy and takes a look at some of the core challenges …

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Brought to you by  Inizio 

Wargaming in HCV

August 2, 2017 |  White Papers and Resources  |

The challenge:Our client had a product ready for launch in the HCV landscape. A number of new competitor products were expected to alter the market …

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Brought to you by  Inizio 

Living with Lupus: Breaking the Silence

August 2, 2017 |  White Papers and Resources  |

Published in eyeforpharma July 2017 by Mariel Metcalfe

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Brought to you by  Inizio 

Demystifying human-centred design: the application of iterative, human-centric approaches in global health market research

August 2, 2017 |  White Papers and Resources  |

One of the biggest buzz topics in the global health community over the last couple of years has been human-centred design, also referred to as …

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Brought to you by  Inizio 

In the news: What will the UK’s recent general election result and ongoing Brexit negotiations mean for DfID funding for global health?

August 2, 2017 |  White Papers and Resources  |

The UK’s Department for International Development (DfID) was established in 1997 with a mandate to tackle world poverty. Since its inception, it has played a …

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Brought to you by  Inizio 

- PMLiVE

Find your match in digital pharma marketing

August 2, 2017 |  White Papers and Resources  |

Our Digital Lead, Richard Springham, looks at how to apply matchmaking lessons from Tinder to your own digital marketing.

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Brought to you by  Four Agency Worldwide 

The Pharma Multi-channel Marketing Maturity Model

The Pharma Multi-channel Marketing Maturity Model

July 24, 2017 |  White Papers and Resources  |

Download our Pharma Multi-channel Marketing Maturity Model which provides a useful one-page ready-reckoner to see where you are on your multi-channel marketing journey.

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Brought to you by  An agency called Owen 

- PMLiVE

A Spotlight on Healthcare Communications Advocacy by Alastair Kent

July 24, 2017 |  White Papers and Resources  |

Earlier this year I received an email from Stefi Rucci asking me if I would mind if she nominated me for the Healthcare Advocate of …

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Brought to you by  Say Communications 

- PMLiVE

Creativity in a complex landscape: a pharma perspective

July 21, 2017 |  White Papers and Resources  |

lue Latitude Health interviewed Mohamed Helal, Marketing Lead for Immunology IBVT at EMEA level for Janssen, to find out his view what an exceptional creative …

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Brought to you by  Blue Latitude Health 

- PMLiVE

Creative effectiveness: international work that works

July 19, 2017 |  White Papers and Resources  |

Creative Director Damien Parsonage explains how the creative department at Blue Latitude Health creates work that resonates with customers and delivers results.

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Brought to you by  Blue Latitude Health 

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