White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
Pharma Marketing Summit: From ”why” to ”how” in multichannel communications
October 27, 2016 | White Papers and Resources |
For the first time we’re sharing our observations of pharma conferences — kicking off with our delegates’ views of the Annual Pharma Marketing Summit in …
Brought to you by Anthill Agency
The one multichannel question you must ask
October 19, 2016 | White Papers and Resources |
There is a question every marketer should ask when designing a multichannel communications strategy
Brought to you by Anthill Agency
Are reverse auctions the best way to procure marketing services?
October 10, 2016 | White Papers and Resources |
Managing Director Martin Brass discusses what a reverse auction is, and whether it truly is a good way for healthcare companies to drive efficiencies when …
Brought to you by Blue Latitude Health
Dr. Thomas Blatter has been appointed Vice President, DACH Region
October 4, 2016 | White Papers and Resources |
Dr. Thomas Blatter has been appointed VP DACH region to lead Anthill’s activities in the region, effective immediately.
Brought to you by Anthill Agency
Artificial Intelligence: the new healthcare algorithm
September 27, 2016 | White Papers and Resources |
The age of computers has hugely evolved, and with the emergence of effective machine learning, pattern recognition, and decision-making algorithms, Artificial Intelligence provides a revolutionary …
Brought to you by Blue Latitude Health
Showcasing our multichannel capabilities in Berlin
September 22, 2016 | White Papers and Resources |
Join Anthill for conferences in October to understand how to bring value to HCPs through multichannel communications
Brought to you by Anthill Agency
DAM and CMS: managing assets to maximise adoption and value
September 19, 2016 | White Papers and Resources |
Senior Account Executive Dave Wood talks us through what DAM and CMS are, the role they play in the future of healthcare marketing, and how …
Brought to you by Blue Latitude Health
How to enable each healthcare professional to fully understand your product
September 7, 2016 | White Papers and Resources |
Read these three articles to understand how working at an individual level benefits all customers:
Brought to you by Anthill Agency
Alzheimer’s disease: reviewing the immediate treatment horizon
September 1, 2016 | White Papers and Resources |
Account Manager Stuart Goodman takes a look at some of the promising categories of Phase 3 treatments that could soon be available to patients with …
Brought to you by Blue Latitude Health
A stumble, but not a fall – what’s next for Opdivo?
August 25, 2016 | White Papers and Resources |
Blue Latitude Health’s Louis Perdios talks about the daunting challenges faced by BMS after Opdivo’s disappointing results.
Brought to you by Blue Latitude Health