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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

More tell, less sell: HCP-centric comms

September 20, 2018 |  White Papers and Resources  |

Communicating with HCPs 101: we put ourselves in HCPs’ shoes to understand exactly what they want from pharma communications.

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Brought to you by  IGNIFI 

PM Society Digital Awards – the power of together

September 13, 2018 |  White Papers and Resources  |

Our chief executive, Emma Statham, writes about the value of awards and the power of together.

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Brought to you by  Four Agency Worldwide 

- PMLiVE

Seduce anyone in four simple steps

September 13, 2018 |  White Papers and Resources  |

You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we …

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Brought to you by  Page & Page Health 

- PMLiVE

Money, sex and power

September 6, 2018 |  White Papers and Resources  |

What really makes your world go round? Is it money, sex or power? Or is it something more subtle?

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Brought to you by  Page & Page Health 

- PMLiVE

Genetic counsellors: the new healthcare influencers?

September 5, 2018 |  White Papers and Resources  |

Blue Latitude Health explores the relationship between physicians and genetic counsellors, and the impact this has on turning precision medicine into a reality for oncology …

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Brought to you by  Blue Latitude Health 

- PMLiVE

Joint Working That Works

September 4, 2018 |  White Papers and Resources  |

Claire Munro blogs about a recent Dovetail workshop on best practice in collaboration between industry and the NHS.

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Brought to you by  Dovetail 

Mastering the precision medicine opportunity

August 23, 2018 |  White Papers and Resources  |

The rise of precision medicine will transform the pharma business model, challenging the way we commercialise therapies. BLH Senior Consultant and precision medicine expert David …

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Brought to you by  Blue Latitude Health 

How can pharma engage with key stakeholders on NHS service transformation?

August 17, 2018 |  White Papers and Resources  |

Steve How, Paul Midgley and Oli Hudson, of the Wilmington Healthcare consulting team, explain how pharma should make its case for change

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Brought to you by  Wilmington Healthcare 

Medopad: the up and coming unicorn transforming remote patient monitoring

August 17, 2018 |  White Papers and Resources  |

Blue Latitude Health speaks to Medopad’s Martha Carruthers to learn how the start-up’s modular apps are helping patients with complex diseases.

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Brought to you by  Blue Latitude Health 

If you’re not thinking segmentation, you’re not thinking

August 15, 2018 |  White Papers and Resources  |

Having a background in market research I’ve been lucky to work on a number of customer segmentations in my time but working in creative communications …

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Brought to you by  Page & Page Health 

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