Interview: Jane Griffiths, Janssen EMEA
The company group chairman of Janssen EMEA tells Tom Meek why a focused product portfolio and expert staff are imperative to success
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Personalised medicine is driving new techniques in market research
Market research innovation for orphan diseases and oncology markets paves the way for new High Tech Light Touch quantitative techniques
Read MoreMarket research: Based on the evidence…
Is research really helping marketing to be an evidence-based profession?
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Getting closer to the truth
In the words of David Ogilvy: “People don’t think how they feel, they don’t say what they think and they don’t do what they say.” So where does that leave market researchers?
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Interview: Giovanni Recordati
The chairman and CEO of Recordati tells Linda Banks his plans for company expansion
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