Embracing the new paradigm in pharma market access
Pharma needs to change its image from being drug producers to healthcare provider partners
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Section: Sales
Cell Therapeutics launches lymphoma drug Pixuvri in Europe
Will initially be available in Sweden, Denmark and Finland
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Roche loses Indian Tarceva patent battle with Cipla
As Novartis’ Glivec patent law challenge begins again
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Takeda completes new manufacturing facility in Russia
Expands Japanese firm’s presence in key emerging market
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The journey to market access 5.0
Few in pharma are unaware of the importance of delivering demonstrable value in collaboration with payers. But are we serious about patient outcomes?
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