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Accenture

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Data control: pharma and big data in healthcare

Whether it's big, smart or right, this could be the year pharma and healthcare sees large benefits from data

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The demise of stand-alone digital agencies?

Not a chance, says bmore creative's Ben Blackmore

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UK phenome lab opens for business

Was previously used by GSK as doping facility during 2012 Olympics

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New report points to demise of stand-alone digital agencies

85 per cent of marketing graduates believe social media and digital will integrate into full-service agencies

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Boehringer/ Lilly launch online diabetes management game

Pharma companies aim to raise awareness of type 2 diabetes complications

Wireless pill bottle wins Boehringer healthcare innovation prize

AdhereTech's winning entry aims to increase patient adherence

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Informational source shift: from marketing to medical

The changing role of medical information in HCP communications pathways

UCB and IBM to harness big data for personalised epilepsy care

Joint project could pave the way for therapy area use of IBM's Watson

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From paralysis to analysis: the journey to multichannel marketing

To make most of multichannel strategy, companies must be proactive and pull multichannel planning into the strategic process much earlier

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MSD updates Univadis, adds apps

New UK version of its HCP website will allow users to personalise the portal

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Pfizer launches online home delivery service for Viagra

Partners with CVS/pharmacy on e-commerce initiative

Healthcare industry apps

App fever seems to have gripped the healthcare industry, but should product managers feel somehow out-of-touch if they don’t have a phone app in development?

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