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- PMLiVE

B2B sales

- PMLiVE

Novo Nordisk expands social media efforts with new Twitter account

Danish pharma company's US business joins the social network

- PMLiVE

Digital Handbook for pharma marketers launched

Publication, and its website, covers digital strategy, best practice, social media, mobile and much more

- PMLiVE

New ABPI partnership team should be NHS ‘bridge-head’ for industry

Partnership team will be lead by Kevin Blakemore, formerly of UCB and GSK

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ABPI chief exec backs Novartis legal challenge to off-label Avastin

Stephen Whitehead tells annual conference the action is ‘absolutely fundamentally right’

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Personalised medicine is driving new techniques in market research

Market research innovation for orphan diseases and oncology markets paves the way for new High Tech Light Touch quantitative techniques

Market research: Based on the evidence…

Is research really helping marketing to be an evidence-based profession?

UCB launches Facebook-based community for Parkinson’s patients

Will feature a reality video series showing real families living with the condition

- PMLiVE

Getting closer to the truth

In the words of David Ogilvy: “People don’t think how they feel, they don’t say what they think and they don’t do what they say.” So where does that leave...

- PMLiVE

Janssen launches iPhone organiser app for ADHD patients

Pharma company says it worked with UK physicians to develop the new Sorted iPhone and iPad app 

Centralised European pharma marketing applications can now be made online

eSubmission Gateway goes live for human medicine applications

- PMLiVE

More than just medicine

Carole North from 90TEN Healthcare examines the issue of medication wastage and asks how pharma can support medication adherence

- PMLiVE

Calling the Tune?

It was the day Phil Bartlett learnt to step off the podium, to put the batten down and allow others to think through the challenges…

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