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- PMLiVE

Measuring success: our key highlights from BrightonSEO

Attending BrightonSEO allows us to keep up to date with some of the latest developments and forward thinking in content marketing. It’s the biggest search marketing conference in the world,...

Wallace Health

Creating content for healthcare professionals

How to create content for health professionals

Catching the attention of time-strapped healthcare professionals is hard, but not impossible.

Springer Nature

Springer Nature Oncologists survey report 202

[Free Report] The What, How, and When of creating content for oncologists

Create content marketing that really engages healthcare professionals.

Springer Nature

Springer Nature Cardiologists survey report 2022

[Free Report] Optimizing content marketing for cardiologists

Use the Springer Nature report to create content that really engages your audience of healthcare professionals.

Springer Nature

Content Shock

Is your content good enough to power your multi-channel marketing?

Content shock is the time when increasing volumes of content intersect our limited human capacity to consume it.

An agency called Owen

Key principles for developing brand and portfolio messaging

Senior Medical Writer Sarah White and Consultant Zoe Bartley reveal practical tips for creating a strong messaging strategy that works for your brand.

Blue Latitude Health

The new pharma marketing playbook

Do you know about the 5 key areas that must be in your pharma marketing playbook?

An agency called Owen

First things first: How to kick-off an e-detailing project

Starting a new e-detailing project? Here are our tips to set a solid base for it

Anthill Agency

Flexible content checklist – five questions to ask

To ensure that your content gets used by local markets and has a real impact, consider these questions when commissioning or developing core materials.

Anthill Agency

What’s the best use of video in digital pharma marketing?

Video is increasingly popular in marketing communications. It can work brilliantly but not everywhere and not all the time. So if you’re considering using video, here’s quick strategy for maximizing...

Anthill Agency

Seven ways to make centrally-produced content fit affiliates’ needs

It’s common to encounter some degree of local resistance to centrally-produced sales materials. But don’t despair. A few simple content strategies can make a huge difference. Here are seven ideas...

Anthill Agency

How to connect HQ and affiliates with data-enriched content

Data should be the lifeblood of marketing: linking all parts of the organization and continually circulating knowledge and understanding.

Anthill Agency

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