
Renamed company will focus on biopharmaceutical solutions

Three key action points

Combined will be second-largest outsourcing provider after QuintilesIMS

Will be tasked with managing the pharma firm’s global clinical services

Healthcare communications aren’t lacking in clinical data - what they need is a dose of advertising ideals

Healthcare communications aren’t lacking in clinical data - what they need is a dose of advertising ideals

He joins pharma services group as first president of advertising