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Guide to Customer Experience for Pharma

Guide to Customer Experience for Pharma

Find out how to overcome your customer experience challenges

Blue Latitude Health

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J&J pays $2bn to settle Risperdal mis-selling claims

Concludes nine-year investigation into marketing activities

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EMA publishes European drug shortage details

First public list contains details on Cerezyme, Fabrazyme, Increlex and Vistide

- PMLiVE

AZ strikes antibiotic deal with Singapore research unit

Deal with A*STAR to tackle antimicrobial resistance

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Orphan status for Stem Cell’s leukaemia drug

Tigecycline wins FDA rare disease designation

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Ferring appoints Novartis’ Alex Chang

He will lead the pharma company’s Asia Pacific business

- PMLiVE

Astellas taps Lilly for comms chief

Jeffrey Winton appointed first chief communications officer

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Publicis adds Heartbeat to portfolio

Digital agency will merge with Saatchi Health agencies in the US

- PMLiVE

inVentiv acquires Catalina Health

Expands patient adherence business

Interview: Allan Hillgrove, Boehringer

Boehringer’s head of sales and marketing on access, partnerships and China on an important year for the German pharma company

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FDA clears Roche’s breakthrough drug Gazyva

First drug approved in US under new scheme

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Merck stakes a claim to all-oral hepatitis C market

Positive data for interferon-free regimen

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