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- PMLiVE

Orphan drugs economically viable for pharma

Drugs for rare diseases can generate as much lifetime revenue as medicines for common conditions

- PMLiVE

Medical communications 2.0

How social is medical communications?

- PMLiVE

Engaging payers online

Understanding the information needs of the audience is key to engaging with payers through a digital communication programme

IPA issues guidance on procurement-led pitches and e-auctions

The IPA has today issued a one-page guidance document for agencies and clients regarding procurement-led pitches and the use of e-auctions

- PMLiVE

Q&A – Kelly Teasdale, inVentiv Health Communications

Where are they now? Communiqué Awards Young Achiever winner 2009

Prostate Cancer UK signs partnership with the Football League

Public Zone to help develop a content-led digital strategy to target football fans

- PMLiVE

Pfizer and Mylan to market generic drugs in Japan

Will collaborate on portfolio of more than 350 existing products in expanding market

- PMLiVE

Boehringer Ingelheim to launch Facebook game Syrum next month

Pharma game is billed as a cross between FarmVille and Pokemon

- PMLiVE

New malaria reference lab to help move vaccine candidates into trials

PATH Malaria Vaccine Initiative collaborates with the International AIDS Vaccine Initiative and Imperial College London

- PMLiVE

AstraZeneca’s Nexium claims top slot among leading US drugs

Displaces Sanofi's Plavix according to new IMS Health figures from Drugs.com

- PMLiVE

Novartis challenge to India patent law postponed

And Bayer's Nexavar case also delayed

- PMLiVE

Lundbeck promotes Andreas Eggert and Klaus Abel to senior commercial roles

Will oversee launch of new medicines and Otsuka partnership respectively

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