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- PMLiVE

Content Marketing

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Engaging the digital healthcare professional

How to plan relevant customer strategies in the digital age

Key principles for developing brand and portfolio messaging

Senior Medical Writer Sarah White and Consultant Zoe Bartley reveal practical tips for creating a strong messaging strategy that works for your brand.

Blue Latitude Health

‘Trust me, I’m from the pharmaceutical industry?’

As UK firms prepare to publish their HCP payments, are numbers alone enough to improve trust in the industry?

The new pharma marketing playbook

Do you know about the 5 key areas that must be in your pharma marketing playbook?

An agency called Owen

16 Generation Now

The impact of the millennial healthcare professional on our world

Havas Lynx

ABPI London offices

Nearly half of HCPs refuse to disclose pharma payments

Industry data shows firms spent £363m on working with healthcare professionals

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Riding the wave of digital disruption

The challenges and rewards of meeting consumer expectations

- PMLiVE

Innovating patient care

As HCPs and healthcare systems alike strive to provide optimal patient care while managing in an environment that continues to be cost-constrained there is still room to further innovate patient...

The rating game

Have we gone too far with online healthcare reviews?

- PMLiVE

Is print the new vinyl?

The release of the National Medical Readership Survey prompts the inevitable discussion about the role of print vs. other channels in the marketing mix, when targeting GPs and HCPs generally...

Challenging times

It’s not an easy time for pharma, but there are opportunities for those companies that are willing to be true game changers

- PMLiVE

The modern doctor is a digital nomad

How social networks have become the primary individual communication platforms for healthcare professionals

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