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A postcard from Cannes

This week sees the annual Cannes Lions International Festival of Creativity, bringing together leading creative talent from across the globe to learn, share and inspire each other. Until recently, pharmaceuticals...

Bedrock Healthcare Communications

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Video – The importance of efficient ideas

With the right idea, video is a powerful tool within any industry, with the wrong idea it can become a time-consuming money sponge. An efficient idea is a must.

Page & Page and Partners

Creativity has lost its worth

Creativity has lost its worth, and sadly it is undermining effectiveness

Page & Page and Partners

No incentive for a cure

The paradox of ‘cost-effective but unaffordable’ life-saving medicines

- PMLiVE

Can biosimilars live up to the hype?

Carol Lynch, chair of the European Generic Medicines Association, wants new biosimilars therapies to become routine

- PMLiVE

Defining value: has anyone asked the patient?

The real-world challenges patients face give them unique views on ‘value’

11 Smiles That Save Lives

Making happier, healthier patients

Havas Lynx

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