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COUCH Medcomms

- PMLiVE

Scaling AI in healthcare communications: from pilots to living systems

By Andreas Reinbolz and Thomas Nisters

- PMLiVE

Clicks vs credibility: how social media underscores patient understanding

By Jordan Brand

- PMLiVE

Launch differently: how unforgettable brands break through

By Whitney Morley and Jo Crouch

- PMLiVE

Predicting the future of health equity in the pharmaceutical industry

By Natalia Barkalina and Noah Froud

- PMLiVE

How smart scaling and strategic implementation of AI are transforming life sciences

By Jo Ann Saitta

- PMLiVE

Redefining digital ROI: Engagement, experience, and the new metrics of success

Clicks and engagement only tell part of the story. In this webinar, pharma leaders discuss how to move beyond traditional KPIs to measure real impact and ROI from digital and...

Graphite Digital

- PMLiVE

AstraZeneca’s Enhertu combination approved by FDA for HER2-positive breast cancer

Around one in five breast cancer cases are HER2-positive

- PMLiVE

Medicus Pharma completes patient enrolment for basal cell carcinoma trial

Interim results have shown over 60% clinical clearance in patients treated with SkinJect

Headshot of Sarah Theobald with text reading 'Healthcare communications trends in 2026'

What will healthcare communications look like in 2026? Amiculum’s prediction of upcoming trends

By Sarah Theobald

Amiculum

- PMLiVE

FDA approves first gene therapy for Wiskott-Aldrich syndrome

Symptoms of the rare disease include bleeding, eczema and frequent infections

- PMLiVE

Researchers at University of Geneva develop test platform for cancer treatments

The new platform could speed up testing while reducing the need for animal models

Healthcare setting

Clinical research in 2026: The trends shaping tomorrow

Discover the key trends shaping clinical research in 2026, from patient-centric approaches to empowering site staff and fostering stronger human connections.

Cuttsy + Cuttsy

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