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Creative and Design

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Excellence in pharma launches

Maximising your chances of success - some food for thought

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A sharper focus on branding

How does a highly-effective brand team differ from the industry standard?

Avoiding pharma’s Death Valley

For life science companies, evolving is getting harder, not easier

The key to designing great digital services in healthcare

Fred Bassett, co-founder and Head of Strategy at Blue Latitude, talks about the key to designing great digital services in healthcare.

Blue Latitude Health

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Creating a brand identity for biosimilars

How to ensure a replicated biologic is seen as more than just a tribute brand

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Healthcare missing from most valuable brand index

Google tops Millward Brown’s list for 2014

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New technology can unlock revenue opportunities for pharma brands

Keep engaged with customers as new touchpoints emerge

UX: Designing Human Experiences

Applying science to the creative process to improve lives

Havas Lynx

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Grey/Ogilvy alliance wins two GSK accounts

WPP’s GO Team to lead on two antacid brands

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In guts we trust

The new social currency within the sharing economy is trust

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Boehringer creates ‘Captain Zantac’

Animated fireman fronts marketing campaign in US for heartburn remedy

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Saatchi & Saatchi Health relaunches Roche’s cancer website

Agency’s Madrid office redesigns site to provide information about colon cancer

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