edetailing
Report gives insights to address gaps in HCP engagement
How does Pharma-HCP engagement need to evolve in today's digital landscape?
Demonstrating the value of HCP self-serve portals
Develop the art of setting KPIs and metrics aligned to your specific objectives, target personas, key educational messages, content, website features and journeys.
ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE
The art of delivering valuable customer journeys aligned to your key messages in 2020
Localising content: How to not get lost in translation
One of the biggest challenges in localising the content is that many of the parties involved in the process work in different systems and use different formats.
What have you learned about your customers recently?
Your customer-facing staff continually gets told about the needs and wants of your customers. Are you learning what they are learning?
Do your customers feel that you’re listening to them?
When answering to data, excellent digital communication can create much stronger relationships between reps and customers.
How good are your digital sales materials? Just ask these 5 questions
Might your sales materials be stuck on step one of the digital technology journey? Consider these five questions to get your answer:
First things first: How to kick-off an e-detailing project
Starting a new e-detailing project? Here are our tips to set a solid base for it
Delivering a better eDetail: Strategy-led user-centred methodology in practice
Stuart Goodman and Anna Tamasi demonstrate how user-centred design helps to build better strategy and assets for pharma and healthcare.
Affiliate friendly content: e-detailing materials that local markets love
What’s the point of marketing content that doesn’t get used?
Build your e-detailing argumentation
We’ve written a number of posts recently giving insights into the Anthill method for structuring e-detailing & CLM presentations. To help you overview, we’ve put these argumentation posts together.
How to confirm customer understanding in e-detailing
Done right, e-detailing takes away the guesswork in your marketing.