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What constitutes a great creative brief?

We asked, you answered, and the results are in… what really does go into a great creative brief?

Page & Page and Partners

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We Need To Talk About We Don’t Talk About Bruno

Tim explores how if we only fixate on giving people what they like, we’ll miss the chance to give them what they don’t know they love yet.

The Good Ideas Group

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Healthcare creatives need to be more like Bryson

By James Mayfield

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How should healthcare harness creativity?

By Rob Gale

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Curb your conservatism: can pharma ditch its cautious approach to creativity in comms?

Chris Ross explores innovation in healthcare comms and finds creativity shouldn’t be comfortable

Courageous Conversation ep.11: How to Inspire Creativity with Virtual Working Groups

Natalie Yeadon, Co-Founder & CEO at Impetus Digital, provides insight on how to inspire creativity with virtual working groups.

Impetus Digital

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Good design saves lives

Good design and creative thinking are essential if we are to improve on existing problems in new ways, which is why design and creativity within healthcare is vital. Health is...

Page & Page and Partners

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Is creativity in quarantine?

Chris Ross explores the value of creativity – and how to realise it

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Neurofibromatosis: a condition that’s hard to say, but even harder to live with

The Childhood Tumour Trust and Havas Lynx Group have launched a campaign to raise awareness and funds for people living with a rare genetic condition, neurofibromatosis 1 (NF1).

Havas Lynx

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Bedrock double up

Bedrock selected as a finalist in two categories for 2020 Communiqué awards

Bedrock Healthcare Communications

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The impossible launch

With the right mindset, nothing is unachievable

Bedrock Healthcare Communications

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Start small but think big

Exploring the potential of agility in unlocking creativity

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