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Insights from the Authenticity Gap research

Successful companies align their brand with their reputation

Why health psychology should inform pharma strategy

In the March 2016 edition of PME, Ella Nuttall (Health Psychology Specialist at Lucid Group) discusses why pharma should look to health psychology and adopt a behaviour-change strategy to inform...

Lucid Group Communications Limited

Shire Basingstoke

Shire launches long-acting ADHD drug Intuniv in UK

Also plans to launch the once-daily treatment in Japan later this year

ABPI London offices

UK pharma’s contribution to NHS hits £1bn mark

ABPI says local access to new treatments still not universal despite drug rebates

- PMLiVE

A better direction

Could behavioural science be the key to improving patient outcomes?

- PMLiVE

M&A is now vital to pharma – but it’s vital to get it right

Numbers speak louder than words when it comes to explaining why the concept of mergers and acquisitions (M&A) is newly significant for the pharma industry. The value of deals that...

- PMLiVE

AbbVie pays $595m upfront for Boehringer psoriasis drug

Says BI 655066 has the potential to become a ‘best-in-class’ treatment

- PMLiVE

Sanofi and Merck & Co dissolve longstanding vaccines alliance

Lacklustre sales at Sanofi Pasteur MSD prompts split

- PMLiVE

The growing necessity for pharma to become a true health delivery partner of the NHS

Focus on solving your customer’s biggest problems to create shared value

- PMLiVE

Why don’t big pharma brands win creative awards?

There’s a striking lack of correlation between commercial and creative success

- PMLiVE

Who don’t need no education?

It’s time pharma rebelled against its own risk-averse traditions

Pegasus shortlisted for four PM Society Digital Media Awards 2016

Pegasus, the UK’s leading independent health communications consultancy, has had recognition of its work in digital media with shortlistings for four awards at the PM Society Digital Media Awards 2016...

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