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Changing behaviours begins at home

Pharma companies and agencies alike may need to adapt their own behaviours to deliver healthcare communications that are fit for the future

- PMLiVE

Andy Grigg joins Bedrock to head up medical communications

He comes to the UK agency from Inspired Science

Pharma deals in August 2015

During a busy month AstraZeneca, Sanofi and Shire were among those hitting the headlines

- PMLiVE

Could EFPIA’s new code boost pharma’s reputation?

Rule changes for payments to doctors could present the industry with an opportunity

- PMLiVE

Omnicom combines BBDO, DDB and TBWA studio teams

New York departments will operate as part of the eg+network

- PMLiVE

Med comms agency Couch rebrands

Comes as the Manchester-based shop marks its second birthday

- PMLiVE

Digital technology and patient support

Programmes that improve outcomes are a key area for pharma

- PMLiVE

Amgen boosts pipeline with two deals topping $3bn

AcquiresDezima Pharma and signs collaboration with Xencor

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LEO Pharma restructures global leadership team

Aimsto better integrate patient and market perspectives into its decisions

- PMLiVE

National Audit Office agrees CDF is ‘unsustainable’

Says a replacement for the CDF is urgently needed

- PMLiVE

Publicis Life Brands Resolute appoints Emma Knott

She joins as an account director from Kaizo PR

- PMLiVE

New data arms Novo Nordisk for insulin battle with Sanofi

Tresibaand Xultophy boosted by studies presented at EASD 

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