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- PMLiVE

Four Health emerging technology

The doctor will see you now?

Access to healthcare and European variation

- PMLiVE

Who don’t need no education?

It’s time pharma rebelled against its own risk-averse traditions

- PMLiVE

Virtual reality

How gaming apps are being used in healthcare to improve patient adherence and quality of life

- PMLiVE

Reflections on marketing excellence

Looking back over 20 years of change in pharma marketing

Why are doctors frustrated with the digitalisation of healthcare?

In this article, Customer Experience Consultant Anna Tamasi from Blue Latitude Health highlights the most common usability and user experience implications that the digitalisation of healthcare poses on doctors professional...

Blue Latitude Health

- PMLiVE

Communicating health messages

How studies are presented often determines whether they resonate

Face-to-face beats digital as prescribing influence

But report confirms doctors continue to embrace digital technology

NHS to expand video and email consultation pilots

Move is part of plans to increase patient access to GPs and pharmacists

National Institute for Health and Care Excellence NICE logo

Patients should have a say in their medication, claims NICE

Also states health practitioners should be able to share information

Top 7 Trends in Pharma Marketing for 2015

Toward the end of 2014 the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends...

Blue Latitude Health

Digital diagnostic tech improves GP accuracy

New study says using digital diagnostic advice can help reduce risk of misdiagnosis

- PMLiVE

80% of doctors in China use a smartphone

Study suggests pharma marketers must tailor their approach to the technology

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