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- PMLiVE

Grace Communications

- PMLiVE

Saatchi & Saatchi Health relaunches Roche’s cancer website

Agency’s Madrid office redesigns site to provide information about colon cancer

- PMLiVE

Pharma facing EU challenge over promotional products ban

Manufacturers of USB sticks, sticky notes and pens complain to the European Commission

Experience me: building engagement through experience

Connected brand experiences can drive social conversation and deeper engagement

- PMLiVE

Carving an identity through customer-focused innovation

Building pharma brands driven by customer-focused innovation will enable companies to differentiate their products in a crowded marketplace

- PMLiVE

Translating value in pharma marketing

A new approach to marketing could build upon Kotler's idea of 'exchanging value' to bring genuine beneficial outcomes for customers, patients and society at large

- PMLiVE

Is it a commitment issue?

How to manage your strategy in times of doubt

- PMLiVE

Team Gold

Putting a best practice sharing model in place

Pharma digital spending up 40 per cent

But overall marketing investments saw no increase in 2012

Blog the brand builder

This report looks into current practice in B2B marketing communications, the importance of online reputation, and the opportunities offered by social media. It confirms the move online and suggests that...

Say Communications

Guide to selecting a healthcare comms agency

Whitepaper published by US agency White Space Healthcare Marketing

- PMLiVE

How to choose your social media platform

One of the most important factors to consider is the localisation of your audience

- PMLiVE

Data-driven pharma marketing

The most successful organisations of the future will be the ones that are able to ride the ‘data tsunami’ to gain a competitive advantage – and understanding data generated by...

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