hcpengagement
Moving Beyond the Pill: Unlocking Value Through Engaged, Empowered, and Educated Patients
True "beyond-the-pill" strategy requires shifting from a prescriptive model to a supportive one—using personalized digital tools and authentic patient voices to drive adherence, improve outcomes, and prove value.
What do HCPs want from pharma medical information sites in 2026?
At Graphite, we regularly carry out first-hand research with healthcare professionals (HCPs) to understand how they interact with digital experiences in practice. When you combine those conversations with wider sector...
Bridging the value gap: The systems, teams and mindsets that matter
In pharma, the challenge is no longer understanding what HCPs want from digital. It’s delivering it consistently. In this webinar, we explored what needs to change inside organisations to make...
5 key digital CX challenges in pharma, and how to start solving them
Creating great digital experiences in pharma isn’t easy, but progress doesn’t always need to come from big projects or budgets. Here are 5 common challenges that leading digital teams are...
The digital reality check: How pharma measures up in 2025
Download your copy of our latest pharma white paper, exploring the latest digital trends, challenges and opportunities in pharma.
North East and North Cumbria NHS rolls out digital health platform to combat chronic kidney disease, affecting 1 in 10 UK adults
In a significant step towards tackling one of the UK’s most underdiagnosed conditions, North East and North Cumbria Integrated Care Board (ICB) has adopted the Healthinote digital health platform, providing...
Bridging the gap in personalised digital support: My Stroke Companion
To empower stroke survivors to engage with their care, Cognitant, in partnership with University College London Hospitals (UCLH), identified a need for a new digital health companion that can support...
Kidney Research UK invests in Healthinote patient education platform which could support >15m people with long term health conditions
Kidney Research UK, the leading charity dedicated to kidney health, has made a significant investment in Cognitant Group Ltd, a leading provider of digital education and support tools to improve...
Health literacy & the creation of shared decision aids for patients with cancer
In this blog, Gini Melesi, Head of Transformation, East of England Cancer Alliance, & Diane Whitney, Head of Brachytherapy Physics, Cambridge University Hospitals NHS Foundation Trust, explore the relationship between...
From Noise to Impact: Why Simplicity Is The Health Communicator’s Most Powerful Tool
Clear health communication has never been more critical, as shown by the 2025 surge in ADHD self-diagnoses in the UK, driven by misleading social media content. In a noisy, fast-paced...
Joint Clinical Assessments: bureaucratic nightmare, AI opportunity, or both?
By Manca Povsic and Andrew Dobb
Eyes on the horizon: six (and a half) predictions for the future of healthcare communications
By Zoë van Helmond and Leyna Prince