
The UK is the first country in Europe to authorise the oral medication

Litfulo delivered significant, clinically meaningful improvements for both face and body

The EU HTA reforms give patients a formal role in assessing new medicines, but meaningful involvement requires more than simply offering them a seat at the table.

Globally, an estimated 64 million people have psoriasis, with about 80-90% of those having plaque psoriasis

Pattern hair loss affects around 30 million women and 50 million men in the US

As clinical trials accelerate, clear, accessible consent is essential to help participants understand, engage with and remain in a study.

Older trial participants aren’t rejecting digital technology — they’re rejecting poorly designed, inaccessible experiences that make participation harder.

Strong localisation reduces trial friction, supports site teams, improves participant understanding and helps global studies run more smoothly, fairly and efficiently.

Learn what good localisation looks like in clinical trials and why participant-facing materials should feel naturally relevant, culturally appropriate and easy to understand across every market.
ASCO 2026 highlighted that low clinical trial recruitment is driven less by patient reluctance and more by gaps in awareness, communication, accessibility and patient education.

A new benchmark maps 100 UK prescription medicine companies across five maturity bands and finds a market at very different stages of digital development

The drug showed improvements in overall survival and progression-free survival in two cancers